Media Sales Manager, Lowe's Media Network
About The Position
The Media Sales Manager for Lowe’s Media Network accelerates advertising sales revenue growth, particularly digital revenue, by directly selling a portfolio of advertising products. These include programmatic offsite multichannel, social, onsite sponsored and display advertising, in-store audio, and email. The role serves as a partnership leader among Lowe’s Media Network, internal Lowe’s teams, media agencies, demand-side partners, and advertisers. The position applies knowledge of the digital and programmatic ecosystem, along with organizational, analytical, and project management skills, to identify account-growth opportunities and deliver strong client service. Working with a Client Services Director and/or Senior Manager of Sales, the manager implements a revenue strategy for a small- to mid-sized, category-specific portfolio. The role manages accounts from presale pipeline through post-sale analysis.
Requirements
- Bachelor’s degree in Economics, Marketing, Advertising, Statistics, Engineering, or Business, or equivalent years of experience in lieu of the education requirement, if applicable.
- Five years of progressive experience in omnichannel advertising sales, digital advertising (display, video, CTV, search, or social), and experiential marketing.
- Three or more years of experience with programmatic strategies and data sales.
Nice To Haves
- Seven to eight years of general marketing experience.
- One year of leadership experience.
Responsibilities
- Grow advertising revenue by cultivating internal and external partnerships that accelerate investment opportunities with Lowe’s brand partners.
- Develop category-specific and small- to mid-sized business client sales strategies that address client needs, use data analysis, and provide actionable short- and long-term recommendations across brand, performance, and shopper marketing or trade budgets.
- Manage client relationships through routine communication and develop industry relationships to gather marketplace intelligence.
- Map key decision-makers among existing advertiser and media agency contacts to accelerate revenue growth.
- Deliver pitch presentations and conduct sales calls with brand contacts to secure business.
- Partner with account managers and cross-functional media network teams to support successful programs and client adherence to program inputs, minimums, and deadlines.
- Partner with Lowe’s Merchant and Marketing organization to strengthen client engagement with Lowe’s, including Lowe’s Media Network solutions and broader assortment and category objectives.
- Provide accurate pipeline analysis to track sales opportunities against quarterly and annual goals.
- Apply white-glove service principles and knowledge of Lowe’s Media Network offerings to promote them internally and in the advertising marketplace.
- Manage small- to medium-sized accounts from presale pipeline through post-sale analysis.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
