Director Media Sales Category Lead, Lowe's Media Network

Lowe's Companies, Inc.•Mooresville, NC

4d•$137,400 - $229,500•Remote

About The Position

The Director of Sales, Category Lead will accelerate growth of Lowe’s Media Network’s advertising sales team by driving digital revenue across a portfolio of ad products, including programmatic, display, sponsorship/social, custom content, audio, and short-form video. The role serves as a partnership leader between Lowe’s Media Network, other Lowe’s teams, media agencies, Demand Side Platforms (DSPs), and advertisers. It uses knowledge of the digital and programmatic ecosystem, alongside organizational, analytical, and project management skills, to identify account-growth opportunities and provide strong client service. The Director will work closely with vice presidents to maximize revenue for Lowe’s. This position focuses on a designated category, developing strategic plans and partnerships, identifying and pitching new business with existing Lowe’s brand partners, and creating client account plans grounded in client needs and data analysis. The role partners with Lowe’s Merchant organization, presents advertising solutions to clients and agencies, tracks sales pipelines against goals, manages accounts from pre-sale through post-sale analysis, and develops client and agency relationships. It also educates advertisers on performance and insights, and owns relevant business-unit sales strategy and sales enablement workstreams. The position is fully remote. Salaried remote associates cannot reside in Alaska or Hawaii. The pay range is $137,400 to $229,500 annually; starting pay may vary based on position, location, education, training, and experience.

Requirements

Bachelor’s degree in Economics, Marketing, Advertising, Statistics, Engineering, or Business, or equivalent years of experience in lieu of the education requirement, if applicable.
10–12 years of general marketing or advertising experience.
8 years of progressive experience in omni-channel advertising sales, digital advertising (display, video, CTV, search, and social), and experiential marketing.
5 years of leadership experience.
3 years of experience with programmatic strategies and data sales.
3 years of sales team management experience, including financial tracking and team goal setting, people development, and sales operational excellence.
Proven track record of delivering sales and client-service results, including revenue targets, that significantly contribute to advertiser revenue growth.

Responsibilities

Drive advertising sales growth in a designated category by building and leading strategic partnership plans and identifying and pitching new business opportunities with existing Lowe’s brand partners.
Build category and client account plans that understand client needs, identify opportunities for creative solutions, and use data analysis to provide actionable short- and long-term advertising recommendations across paid media and shopper marketing budgets.
Partner with Lowe’s Merchant organization to drive client sales and engagement with Lowe’s, including Lowe’s Media Network and broader Lowe’s objectives.
Create and deliver sales presentations and conduct sales calls with agency planning and buying groups and clients to secure business.
Analyze the sales pipeline and track opportunities against quarterly and annual goals.
Act as a knowledgeable partner and advocate for Lowe’s advertising solutions internally and in the advertising marketplace.
Own, manage, and develop client and agency relationships through routine communication, and grow industry relationships to gain marketplace intelligence.
Manage accounts from pre-sale pipeline through post-sale analysis.
Educate advertisers on performance metrics and insights and how to improve results.
Own relevant business-unit sales strategy and sales enablement workstreams.