Director - Adtech Operations Lowe's Media Network
About The Position
The Director Adtech Systems and Platforms for Lowe's Media Network (LMN) defines and oversees the strategic roadmap for technology systems and platforms supporting Lowe's retail media operations. The role drives scalable, integrated platform capabilities across onsite, offsite, social, and in-store channels in partnership with Product, Engineering, Data, and Enterprise Technology teams. This position bridges the Lowe's Media Network business, Technology teams, and enterprise Marketing Technology Operations stakeholders. It ensures advertising systems and tools are designed for optimization, automation, and growth across LMN and the broader Lowe's Marketing organization. The Director leads a small, agile team that translates operational requirements into scalable systems and tools—including CRM systems, Order Management Systems, Demand-Side Platforms, and related technologies—to support campaign execution and optimization, data activation, and revenue and campaign insights.
Requirements
- Bachelor's degree in Economics, Marketing, Advertising, Statistics, Engineering, or Business, or equivalent years of experience in lieu of the education requirement, if applicable.
- 10–12 years of progressive experience in digital advertising operations and advertising technology platforms.
- 5+ years of people leadership experience managing multi-level, cross-functional teams.
- Strong advertising technology acumen and hands-on ad operations and tools experience, with the ability to collaborate effectively with Engineering and Product teams.
- Proven success building and scaling complex digital advertising backend systems through in-house development and third-party advertising technology partnerships.
- Demonstrated ability to manage system integrations, data quality, and workflow automation while translating business objectives into technical requirements and process improvements.
- Experience developing business and product requirements and end-to-end workflow documentation, translating business needs into actionable technical solutions.
- Experience troubleshooting data and technical issues to support Engineering in identifying root causes.
Nice To Haves
- Retail media experience.
- Experience leading quality assurance for product and system enhancements and releases in partnership with cross-functional stakeholders, including Sales, Revenue Operations, and Advertising Operations.
Responsibilities
- Serve as the LMN business lead to Product, Engineering, and the broader Marketing organization, aligning priorities and go-to-market timelines.
- Translate business and operational requirements into scalable system frameworks and technical specifications through Business Requirement Documents (BRDs), including use cases, process flows, and business impact.
- Define and champion the strategic vision for LMN systems and platforms in alignment with enterprise priorities.
- Oversee the design, enhancement, and integration of LMN's advertising technology ecosystem, including customer relationship management tools, campaign management and trafficking systems, audience targeting capabilities, and reporting platforms.
- Ensure LMN systems architecture aligns with Lowe's enterprise infrastructure to strengthen interoperability, safeguard data quality, and improve operational efficiency.
- Serve as the senior liaison between LMN, Product, Engineering, and Marketing, aligning priorities, product roadmaps, and go-to-market delivery.
- Partner with Product Management, business stakeholders, and Engineering to define functional requirements, validate system capabilities, and advance technology innovation.
- Drive workflow automation, optimize data pipelines, enhance reporting accuracy, and ensure readiness for platform launches and enhancements.
- Establish and refine end-to-end workflow models that promote operational consistency, scalability, and cross-team accountability.
- Identify and lead adoption of automation and artificial intelligence opportunities to increase efficiency, reduce manual effort, and future-proof LMN systems.
- Champion a media-first, technology-enabled mindset and foster collaboration, shared goals, and integrated execution across internal teams.
- Lead a small, agile team that translates operational requirements into scalable systems and tools.
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What This Job Offers
Job Type
Full-time
Career Level
Director
