Manager, Emerging Media & Technology - Lowe's Media Network
About The Position
The Manager, Emerging Media & Technology reports to the Director of Ad Tech Operations and drives the operational planning, activation, and continuous improvement of marketing technology capabilities that support the growth of Lowe's Media Network; focusing on media channels. This role partners closely with Product, Technology, and cross-functional Retail Media teams to translate business priorities into scalable technology solutions, operational processes, and implementation plans, to bring new channels to market and sustain existing channels with continuous improvements and maintenance. The Manager influences cross-functional teams, establishes operational best practices, and supports the onboarding of new channels, platforms, and capabilities to deliver efficient, scalable retail media solutions (onsite and offsite) that drive business growth, operational excellence, and advertiser success.
Requirements
- Bachelor’s degree Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
- 7-10 years of general experience in Marketing or Retail Media
- 5-7 years related to Business Operations, Platform Operations or Technical Program Management
- 3 years of experience in Ad Tech roadmap development and implementation
- 1 year of experience providing leadership or coaching to others and partnering effectively with cross-functional team members
Responsibilities
- Support the development and execution of the Retail Media Marketing Technology roadmap, ensuring alignment with Lowe's Media Network strategy, business priorities, and technology initiatives.
- Provide expertise in technical requirements needed for new channel onboarding and channel maintenance for onsite and offsite channels with multiple publisher partners laddering up the channel level. Technical requirements include: Pixeling, APIs, product feed/conversion feed, and clean room integration. Channels include: Paid Social, Paid Search, Onsite Display, Offsite Display, Sponsored Product Ads, CTV, OLV, and Audio.
- Partner with Product, Technology, and Retail Media stakeholders to define business requirements, operational workflows, and scalable processes that enable new advertising products, channels, and capabilities.
- Lead the operational onboarding and go-to-market readiness for new retail media platforms, channels, and technology capabilities, ensuring cross-functional alignment, clear ownership, and successful adoption.
- Develop and maintain implementation plans, project timelines, and cross-functional deliverables, proactively identifying dependencies, risks, and opportunities while escalating critical issues to leadership to support informed decision-making.
- Create and maintain business process documentation, standard operating procedures, playbooks, and training materials that enable consistent execution and adoption across Retail Media teams.
- Monitor the operational performance and adoption of marketing technology capabilities, leveraging stakeholder feedback, operational metrics, and business insights to identify process improvements and recommend enhancements.
- Contribute to advancing Lowe's Media Network operational maturity by identifying best practices, supporting process standardization, facilitating cross-functional collaboration, and developing tools, frameworks, and training that improve organizational capability and scalability.
Benefits
- benefit programs and eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Manager
