Director Media Sales Category Lead, Lowe's Media Network

Lowe's Home Centers•Mooresville, NC

2d•Remote

About The Position

The Director of Sales, Category Lead accelerates growth of Lowe’s Media Network’s advertising sales team, focusing on digital revenue across ad products such as programmatic, display, sponsorship/social, custom content, audio, and short-form video. The role serves as a partnership leader between Lowe’s Media Network, other Lowe’s teams, media agencies, demand-side platforms, and advertisers. It applies knowledge of the digital and programmatic ecosystem, organizational and analytical skills, and project management to identify account-growth opportunities and provide exceptional client service. The role works closely with vice presidents to maximize revenue for Lowe’s. This position is fully remote. Lowe’s salaried remote associates cannot reside in Alaska or Hawaii. The annual pay range is $137,400 to $229,500; starting pay may vary based on factors including position, location, education, training, and experience.

Requirements

Bachelor’s degree in Economics, Marketing, Advertising, Statistics, Engineering, or Business, or equivalent years of experience in lieu of the education requirement, if applicable.
10–12 years of general marketing or advertising experience.
8 years of progressive experience in omni-channel advertising sales, digital advertising (display, video, CTV, search, and social), and experiential marketing.
5 years of leadership experience.
3 years of experience with programmatic strategies and data sales.
3 years of sales team management experience, including financial tracking and team goal setting, people development, and sales operational excellence.
Proven track record of delivering sales and client-service results, including revenue targets, that significantly contribute to advertiser revenue growth.

Responsibilities

Drive advertising sales growth for a designated category by building and leading strategic partnership plans and identifying and pitching new business opportunities with existing Lowe’s brand partners.
Develop category and client account plans that address client needs, identify opportunities for creative solutions, and use data analysis to provide actionable short- and long-term advertising strategy recommendations covering paid media and shopper marketing budgets.
Partner with the Lowe’s Merchant organization to drive client sales and engagement with Lowe’s, including Lowe’s Media Network and broader Lowe’s objectives.
Create and deliver sales presentations and conduct sales calls with agency planning and buying groups and clients to secure business.
Analyze the sales pipeline and track opportunities against quarterly and annual goals.
Serve as a knowledgeable partner and advocate for Lowe’s advertising solutions internally and in the advertising marketplace.
Own, manage, and develop client and agency relationships through routine communication, and grow industry relationships to gain marketplace intelligence.
Manage accounts from pre-sale pipeline through post-sale analysis.
Educate advertisers on performance metrics and insights and how to improve results.
Own relevant business-unit sales strategy and sales-enablement workstreams.
Manage sales teams, including financial tracking, team goal setting, people development, and sales operational excellence.