Media Sales Manager, Lowe's Media Network
About The Position
The Media Sales Manager for Lowe's Media Network helps accelerate advertising sales revenue growth, particularly digital revenue, through direct sales of Lowe's ad products. The portfolio includes programmatic offsite multi-channel, social, onsite sponsored and display advertising, in-store audio, and email. The role serves as a partnership leader among Lowe's Media Network, internal Lowe's teams, media agencies, demand-side partners, and advertisers. The manager uses knowledge of the digital and programmatic ecosystem and strong organizational, analytical, and project management skills to identify account-growth opportunities and provide exceptional client service. Working with a Client Services Director and/or Senior Manager of Sales, the manager implements revenue strategies for small- to mid-sized, category-specific accounts and manages accounts from pre-sale pipeline through post-sale analysis.
Requirements
- Bachelor's degree in Economics, Marketing, Advertising, Statistics, Engineering, or Business, or equivalent years of experience in lieu of the education requirement, if applicable.
- At least 5 years of progressive experience in omni-channel advertising sales, digital advertising (display, video, CTV, search, or social), and experiential marketing.
- At least 3 years of experience with programmatic strategies and data sales.
Nice To Haves
- 7–8 years of general marketing experience.
- 1 year of leadership experience.
Responsibilities
- Drive advertising revenue growth by cultivating internal and external partnerships that accelerate investment opportunities with Lowe's brand partners.
- Develop category-specific and small- to mid-sized business client sales strategies that address client needs and problem statements, use data analysis, and provide actionable short- and long-term advertising recommendations across brand, performance, and shopper marketing/trade budgets.
- Manage and develop client relationships through routine communication and build industry relationships to gain marketplace intelligence.
- Map key decision-makers among existing advertiser and media agency contacts to accelerate revenue growth.
- Deliver pitch presentations and conduct sales calls with brand contacts to secure business.
- Partner with account managers and cross-functional media network teams to support successful programs and ensure clients meet programming inputs, minimums, and deadlines.
- Partner with Lowe's Merchant and Marketing organization to strengthen client engagement, including use of Lowe's Media Network solutions and alignment with broader Lowe's assortment and category objectives.
- Provide accurate pipeline analysis to track sales opportunities against quarterly and annual goals.
- Apply Lowe's Media Network service principles and product knowledge to promote the offering internally and within the advertising marketplace.
- Manage small- to medium-sized accounts from pre-sale pipeline through post-sale analysis.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
