Media Planning Manager

Klick • Philadelphia, PA

8d • $80,000 - $95,000

About The Position

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. The role partners with Media Operations, Analytics, vendors, and client stakeholders to develop media plans, monitor performance, manage budgets, and translate campaign data into recommendations that support client objectives.

Requirements

• 5+ years of digital media planning experience, including 1+ year managing planning workstreams, team members, or campaign delivery across client accounts.
• Experience supporting healthcare, pharmaceutical, or life sciences clients, with responsibility for media planning, optimization, reporting, or campaign delivery.
• Hands-on experience with GA4, DoubleClick Campaign Manager, DoubleVerify, and Prisma for reporting, optimization, trafficking inputs, or campaign performance analysis.
• Experience managing digital media budgets, spend pacing, approvals, and performance accountability across biweekly or monthly reporting cycles.
• Experience planning or optimizing campaigns across programmatic, Google products, YouTube, connected TV, search, social, or other digital media channels.
• 2+ years of client-facing experience presenting media plans, performance results, insights, or recommendations.
• Advanced Microsoft Excel and PowerPoint experience producing client-ready deliverables.

Nice To Haves

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience partnering with Media Operations, Analytics, Ad Ops, Creative, Strategy, or Client Services teams across integrated campaign delivery.
• Experience managing vendor relationships, partner communications, media opportunities, or external media recommendations.
• Experience adapting campaign plans, reporting, or timelines across multiple deliverables with shifting client priorities.

Responsibilities

• Develop data-informed media plans using audience insights, channel strategy, and client business objectives to support measurable campaign outcomes.
• Analyze campaign performance using GA4, Prisma, DoubleClick Campaign Manager, and reporting outputs to identify insights and optimization opportunities.
• Optimize digital media campaigns across programmatic, Google products, YouTube, connected TV, search, social, and other digital channels to improve performance.
• Manage media budgets, pacing, approvals, vendor relationships, and spend tracking to support accountable campaign delivery.
• Present campaign updates, performance insights, and strategic recommendations to clients, Media Operations, Analytics, and internal stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed