Media Planning Manager
About The Position
P&G is seeking a collaborative, action-oriented Media Planning Manager to join its established in-house media team in Cincinnati, Ohio. The team includes a media director, senior media planners, media analysts, and digital traders and buyers, and works closely with brand and creative teams to develop and execute media strategies that support brand purpose and business goals. The role leads tactical media planning for brands and partners with digital buyers to deliver coordinated execution. The manager oversees brand-specific media deliverables, coordinates with brand teams, and serves as the day-to-day contact for creative agency partners. The role also develops, executes, and monitors media plans; assesses audience, media usage, and cost information; maintains planning and financial documentation; and works closely with digital media buyers to shape plans and ensure campaigns are executed and optimized in line with brand plans. Successful candidates use data, insights, and marketplace understanding to optimize plans, solve problems, and influence decisions. They collaborate across disciplines and levels, proactively manage projects with attention to accuracy and deadlines, apply critical thinking and problem-solving, and communicate effectively to drive action.
Requirements
- Bachelor’s degree.
- 2–3 years of media agency experience in a media or communications planning role.
- Experience in video, search, social, publishing, and programmatic.
- Advanced computer skills, including MS Word, Excel, and PowerPoint.
- Experience using media-specific software, tools, and data.
Nice To Haves
- Experience working with clients with significant national advertising.
- Experience in Consumer-Packaged Goods and/or other fast-moving, consumer-facing industries.
- Desire to deepen understanding of media planning, activation, and the business.
- Experience with MediaTools, MediaOcean, Prisma, comScore, MRI, agency research and planning tools, or similar tools.
Responsibilities
- Understand brand-specific media deliverables and ensure the team is on track to complete them.
- Lead status meetings, coordination, and communication with brand teams.
- Serve as the day-to-day contact for creative agency partners, collaborating on timing and asset needs.
- Lead the preparation, development, execution, and monitoring of media plans.
- Gather information and conduct initial data assessments, including demographic profiles, media usage habits, and media costs, to support media plan development.
- Maintain flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing.
- Collaborate with Digital Media Buyers on plan inputs and ensure digital campaigns are executed and optimized in line with brand plans.
Benefits
- Total rewards include salary, bonus (if applicable), and benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
