Media Planning Manager

Citi • New York, NY

7d • $129,840 - $194,760

About The Position

Citi is expanding its commerce offerings, giving merchants access to high-value cardmembers through Citi digital properties and partner placements. The business combines Citi’s scale, customer relationships, and purchase insights to deliver relevant advertising with measurable incremental impact for advertisers.

The Media Planning Manager develops and executes integrated media plans that align advertiser goals with Citi’s first-party data and media capabilities. The role translates campaign briefs into tactical plans and works with cross-functional teams to ensure plans are feasible and campaigns are properly set up, executed, and optimized. The manager partners with Sales, Ad Operations, Product, and Analytics, and supports both active campaigns and new business opportunities.

This position requires careful risk assessment and a commitment to protecting the firm’s reputation, clients, and assets. The employee must comply with applicable laws, rules, regulations, and policy; apply sound ethical judgment; and transparently escalate, manage, and report control issues. Other job-related duties may be assigned as required.

Requirements

• 6–10 years of experience in media planning, advertising, or commerce media environments.
• Strong experience building and executing campaigns from brief through launch.
• Experience integrating media plans with advertiser goals and Citi Commerce capabilities.
• Experience developing audience strategies and segmentation recommendations using first-party data.
• Experience managing budget allocation models, channel mix strategies, and campaign flighting plans.
• Experience generating performance-driven insights to inform targeting, media mix, and optimization.
• Experience with scalable planning frameworks and processes that improve speed and consistency.
• Proven ability to develop high-performing media plans across digital channels.
• Strong understanding of the digital advertising ecosystem, including programmatic, owned and operated media, and audience targeting.
• Familiarity with commerce media networks and first-party data activation.
• Ability to translate data and insights into clear planning recommendations.
• Strong analytical skills and experience optimizing toward KPIs such as ROAS, conversion, and engagement.
• Experience collaborating across cross-functional teams in fast-paced environments.
• Strong communication skills, including the ability to support client-facing conversations.
• Problem-solving mindset and ability to manage multiple priorities and deadlines.
• Bachelor’s/University degree.

Nice To Haves

• Master’s degree preferred.
• Bachelor’s degree in Marketing, Business, or a related field is highly preferred.

Responsibilities

• Develop end-to-end media plans, including audience strategy, budget allocation, channel mix, and flighting.
• Use Citi’s first-party data to develop targeted audience strategies and improve campaign performance.
• Translate advertiser objectives into clear, actionable media recommendations and plans.
• Partner with Sales and Account teams on pre-sale strategy and client presentations.
• Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible, properly executed, and optimized.
• Monitor campaign performance and refine plans to improve outcomes against KPIs such as ROAS, conversion, and engagement.
• Explain planning rationale, expected performance, and optimization strategies in client-facing conversations.
• Help build and standardize planning processes, including audience sizing, inventory validation, and planning workflows.
• Support test-and-learn initiatives and proof-of-concept campaigns to validate Citi Commerce capabilities.
• Develop strategies for active campaigns and new business opportunities, including outreach planning.
• Assess risk in business decisions, support compliance with laws, rules, regulations, and policy, exercise sound ethical judgment, and escalate, manage, and report control issues transparently.

Benefits

• Medical, dental, and vision coverage.
• 401(k).
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off, including vacation, sick leave, and paid holidays.
• Eligible employees may receive discretionary and formulaic incentive and retention awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager