Media Executive (Business Development) - Wsfa

Gray Media • Montgomery, AL

1d

About The Position

WSFA 12 News in Montgomery, Alabama, is seeking a Business Development Media Executive to join its integrated marketing and advertising team. The role helps clients acquire and retain customers through research, marketing, and advertising, while contributing to growth in local broadcast and digital revenue. The ideal candidate is a high-energy, creative, self-motivated professional with strong consultancy skills and an entrepreneurial spirit who is committed to exceeding expectations.

The Media Executive develops new business, owns the sales process from prospecting through closing, and manages client relationships and an active revenue pipeline. The position provides marketing recommendations and consultancy, prepares and presents marketing materials, and manages sales revenue for retention and growth. The role also uses CRM and client-management tools and collaborates with WSFA departments and support staff. A valid driver's license and compliance with Gray Media's driving requirements are required.

Requirements

• 2–5 years of B2C or B2B outside consultative sales experience.
• Effective prospecting and proven revenue pipeline-building skills.
• Ability to think critically and design solutions to complex problems.
• Ability to manage ambiguity and unexpected change.
• Openness to best practices and feedback as a means of continuous improvement.
• Consistent delivery of results through perseverance, humility, and a positive outlook in the face of challenges.
• Comfort selling to, challenging, and building trust-based, value-added relationships with executives.
• Must meet Gray Media driving requirements and have a valid driver's license.

Nice To Haves

• Media advertising sales experience is preferred.
• A background or education in business.

Responsibilities

• Research market opportunities, generate or follow through on warm and cold sales leads, and manage an active pipeline of potential revenue.
• Own the full sales cycle from prospecting to closing and meet new-business revenue and budget goals.
• Provide marketing expertise, insights, recommendations, and consultancy to build productive, long-lasting client relationships.
• Maintain a consistent pipeline, build pipeline velocity, and forecast accurately on a monthly basis.
• Design, write, and present marketing presentations.
• Meet or exceed sales expectations, goals, and budgets, and manage a book of sales revenue for retention and growth.
• Manage a book of business using multiple CRM and client-management tools and software.
• Communicate and collaborate effectively with WSFA departments and support staff.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed