MEDIA EXECUTIVE (BUSINESS DEVELOPMENT) - WSFA

FOX Carolina News • Montgomery, AL

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About The Position

WSFA 12 News in Montgomery, Alabama, is hiring a Business Development Media Executive to join its integrated marketing and advertising team. The role helps clients find and retain customers through research, marketing, and advertising, while growing the station’s local broadcast and digital revenue. The ideal candidate is a self-motivated, energetic, creative professional with strong consultancy skills and an entrepreneurial spirit.

The Media Executive researches market opportunities, develops and manages sales leads and a revenue pipeline, and owns the sales cycle from prospecting through closing. The position provides marketing recommendations and consultancy, develops and presents marketing proposals, meets revenue and budget goals, and manages a portfolio of client revenue for retention and growth. The role also uses CRM and client-management tools and collaborates with WSFA departments and support staff.

Requirements

• 2–5 years of B2C or B2B outside consultative sales experience.
• Effective prospecting and demonstrated revenue pipeline-building skills.
• Ability to think critically and design solutions to complex problems.
• Ability to manage ambiguity and unexpected change.
• Willingness to learn and apply best practices and feedback for continuous improvement.
• Ability to deliver results through perseverance, humility, and a positive outlook when facing challenges.
• Comfort selling to executives and building trust-based, value-added relationships with them.
• Must meet Gray Media driving requirements and have a valid driver's license.

Nice To Haves

• Media advertising sales experience is preferred.
• A background or education in business.

Responsibilities

• Research market opportunities, generate or follow up on warm and cold sales leads, and manage an active pipeline of potential revenue.
• Own the full sales cycle from prospecting through closing and meet new-business revenue and budget goals.
• Provide marketing expertise, insights, recommendations, and consultancy to build productive, long-lasting client relationships.
• Maintain a consistent pipeline, build pipeline velocity, and produce accurate monthly forecasts.
• Design, write, and present marketing presentations.
• Meet or exceed sales expectations, goals, and budgets, and manage a book of sales revenue for retention and growth.
• Manage a book of business using multiple CRM and client-management tools and software.
• Communicate and collaborate effectively with WSFA departments and support staff.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed