Media Director (Freelance)

David&Goliath•El Segundo, CA

14h•Hybrid

About The Position

David&Goliath is seeking a media director with a deep understanding of media and creativity to develop insights, strategies, and results that help brands address their challenges. The role involves drawing on diverse inputs—including presentations, data, social feeds, syndicated research, platforms, and AI—to develop clear, persuasive insights and media and business recommendations. The director will establish a media practice for a piece of business and the agency in partnership with the Chief Strategy Officer (CSO), and collaborate across teams and with clients. The role is freelance and requires onsite work at the D&G office three days per week, on Tuesdays, Wednesdays, and Thursdays. Some on-set production and occasional travel may also be required. David&Goliath describes its culture as collaborative, empathetic, and team-oriented, and states that it values diversity and is committed to an inclusive and accessible workplace.

Requirements

10+ years of relevant experience.
Deep understanding of media and creativity, including digital channels and emerging developments.
Passion for advertising and marketing, with a hunger to keep learning.
Superior writing skills and the ability to turn data into simple, persuasive stories.
Knowledge of research tools and methodologies and the ability to analyze data accordingly.
Ability to engage with internal teams and provide insights and direction.
Ability to work collaboratively with others.
Values-driven and emotionally intelligent.

Responsibilities

Lead paid media strategy, planning, and buying, including Paid Search (Google) and Paid Social (Facebook).
Build paid media strategic plans and campaign recommendations aligned to awareness, engagement, and adoption goals.
Oversee budget pacing to keep spend on plan throughout the year.
Develop keyword and audience strategy across search and social media.
Work with the Analytics Director to analyze performance and deliver ongoing optimization recommendations.
Provide weekly and monthly paid media performance reporting and insights to the client.
Partner with the CSO to establish and grow D&G's media practice.
Collaborate with creative, strategy, CRM, SEO, analytics, and production teams to integrate media plans with broader marketing initiatives.
Partner with project management to keep deliverables on time and on budget, and join client meetings to present recommendations and gather feedback.
Traffic D&G-produced broadcast creative in partnership with the production team.
Use AI tools and platform data to work faster and sharper, turning inputs into clear, story-driven recommendations.