Freelance Art Director

goop • Santa Monica, CA

2d

About The Position

goop is building a roster of freelance Art Directors to lead creative for 2027 launches for goop Beauty and GWYN, its fashion line. Projects are assigned by category, with beauty specialists leading beauty launches and fashion specialists leading GWYN collections. The Art Director owns creative from concept through execution and post-production, delivering a final set of approved assets for use across channels. Each touchpoint should reflect the polish and sensibility of a luxury brand.

Beauty projects include premium-to-luxury skincare and beauty launches, with campaign films and imagery, founder stories, proof and results, how-to and tutorial content, sensorial texture and product education, and evergreen product imagery and video. Fashion projects include seasonal GWYN collections, campaign and lookbook imagery, on-figure and flat-lay or ghost imagery, detail and fabric close-ups, runway and behind-the-scenes video, styling and fit content, and assets for presentations, trunk shows, and activations.

This is a freelance, project-based contractor role. Compensation is a project-based fee determined by project scope.

Requirements

• Proven art direction experience at luxury or prestige brands across concept, production, and post-production.
• A clear specialty in either premium-to-luxury skincare and beauty or luxury fashion.
• Experience bringing a luxury sensibility—including composition, lighting, texture, and restraint—to campaign and everyday content.
• Portfolio of campaign work in the relevant category for premium or luxury brands, taken from concept to final assets and including video and stills.
• Hands-on knowledge of video editing workflows and ability to provide precise, actionable edit notes.
• Strong typography and layout skills.
• Fluency in Figma and the Adobe Creative Suite.
• Highly organized and able to manage several projects at once.
• Calm and decisive on set.
• Figma and AI platforms are required.

Responsibilities

• Develop elevated campaign concepts, moodboards, and visual direction for each launch.
• Map required assets across social, paid media, product detail pages, Amazon, wholesale, retail, and event signage before each shoot.
• Build shot lists covering the full baseline content needed for the relevant category.
• Plan special crops and versions for tentpole campaigns and other initiatives.
• Art direct photo and video shoots on set, maintaining a luxury standard for every frame.
• Work with photographers, videographers, stylists, and talent to capture the concept and complete the shot list.
• Manage post-production through final delivery, including editing, retouching, color, and resizing.
• Write detailed, actionable video edit notes covering cuts and clips, pacing, frame selection, and platform-specific versions.
• Own typography and on-screen text across video and static assets.
• Deliver a final toolkit with links to every approved asset for channel owners.
• Collaborate with brand, marketing, social, e-commerce, and retail teams so channels use one approved source.
• Use final legal-approved copy and claims across all assets.
• Keep projects on schedule against the 2027 launch calendar.

What This Job Offers

• Education Level: No Education Listed