Art Director

Pencil

8d•Remote

About The Position

At Pencil, the Art Director brings the craft of advertising together with the speed of generative AI. The role builds and operates agentic and nodal creative workflows that connect insight, concept, copy, imagery, and video into scalable systems, helping creative teams and clients move from idea to finished advertising faster while maintaining quality and strategic grounding. The position works under the direction of Art Directors and Creative Directors, applying hands-on GenAI expertise to their briefs rather than setting creative vision. The Art Director designs and delivers advertising, digital, and print creative assets using GenAI tools; translates briefs into polished work aligned with project objectives and visual identities; and contributes to flagship projects demonstrating Pencil’s capabilities. The role also briefs and reviews creative output, performs daily quality checks on client decks, presents AI creative workflows to clients, and collaborates with Producers, the Creative Director, and Product teams. It provides feedback on tools and workflows, contributes ideas to Pencil’s approach to storytelling and design, and improves creative systems and processes while staying current with emerging technologies.

Requirements

Experience as an Art Director or in a similar role, ideally in advertising or digital production.
Hands-on experience with GenAI creative tools for image, video, and design generation.
Proficiency in Adobe Creative Cloud or equivalent design tools.
Comfort presenting creative work directly to clients.
A strong eye for visual identity, brand consistency, and craft.
Portfolio to showcase.
Ability to manage multiple creative requests without quality slipping.
Ability to brief and review others’ work while continuing to create hands-on.
Ability to remain calm while handling daily quality checks and client decks.
Curiosity about new GenAI tools and techniques.
Ability to collaborate across Producers, the Creative Director, and Product.

Nice To Haves

Advertising or digital production experience is described as ideal.

Responsibilities

Design and deliver advertising, digital, and print creative assets using GenAI tools.
Translate briefs into polished creative work aligned with project objectives and relevant visual identities.
Contribute to creative production on flagship projects that demonstrate Pencil’s product capabilities.
Manage multiple creative requests while maintaining quality and consistency across deliverables.
Brief the Creative team and review its daily output.
Perform daily quality checks on client decks and provide feedback.
Present AI creative workflows to clients.
Work with Producers, the Creative Director, and Product teams to ensure output is strategically aligned and technically feasible.
Provide feedback on the platform, AI tools, workflows, and user experience to support product improvement.
Contribute ideas about GenAI’s role in storytelling and design during internal creative discussions.
Keep up with emerging GenAI and design technologies and share insights and inspiration with the team.
Identify techniques and workflows that improve speed, consistency, or creative quality.
Improve creative systems, templates, and processes within projects.
Seek feedback proactively and apply it to develop craft and creative judgment.