Freelance Art Director

goop • Santa Monica, NY

1d

About The Position

goop is building a roster of freelance Art Directors to lead creative on 2027 launches for goop Beauty and GWYN, its fashion line. Projects are assigned by category: beauty specialists lead beauty launches, and fashion specialists lead GWYN collections. For each project, the Art Director owns the creative from concept through on-set execution and post-production, delivering a final toolkit of approved assets for all channels to use until the next launch. Every touchpoint should reflect the polish and sensibility of a luxury brand.

The beauty focus includes premium-to-luxury skincare and beauty launches, with campaign films and imagery, founder stories, proof and results, how-to and tutorial content, and sensorial texture and product education. It also includes evergreen hero-product capture, such as texture macros, application and ritual videos, ingredient hero shots, and routine pairings. The fashion focus includes GWYN seasonal collections, campaign and lookbook imagery, GP wearing GWYN, on-figure and flat-lay or ghost imagery, detail and fabric close-ups, runway and behind-the-scenes video, styling and fit content, and assets for presentations, trunk shows, and activations.

Requirements

• Proven art direction experience at luxury or prestige brands across concept, production, and post-production.
• A clear specialty in either premium-to-luxury skincare and beauty or luxury fashion.
• A trained eye for luxury in composition, lighting, texture, and restraint, with experience applying this to campaign and everyday content.
• A portfolio of campaign work in the relevant category for premium or luxury brands, taken from concept to final assets and including both video and stills.
• Hands-on knowledge of video editing workflows and ability to provide precise, actionable edit notes.
• Strong typography and layout skills.
• Fluency in Figma and the Adobe Creative Suite.
• Strong organization and ability to manage several projects at once.
• Ability to remain calm and decisive on set.
• Figma and AI platforms are required.

Responsibilities

• Develop elevated campaign concepts, moodboards, and visual direction for each launch.
• Map all assets needed across social, paid, product detail pages, Amazon, wholesale, retail, and event signage.
• Build shot lists covering the full baseline content set for the category.
• Plan special crops and versions needed for tentpole campaigns and other initiatives.
• Art direct photo and video shoots on set, ensuring every frame meets a luxury standard.
• Work with photographers, videographers, stylists, and talent to capture the concept and complete the shot list.
• Manage post-production through final delivery, including editing, retouching, color, and resizing.
• Write clear, detailed video edit notes specifying cuts and clips, pacing, frame selection, and platform versions.
• Own typography and on-screen text across video and static assets.
• Deliver a final toolkit with links to every approved asset for channel owners.
• Collaborate with brand, marketing, social, e-commerce, and retail teams so every channel uses one approved source.
• Use final, legally approved copy and claims across all assets.
• Keep each project on schedule against the 2027 launch calendar.

What This Job Offers

• Education Level: No Education Listed