Media Buyer

PlayPacked•New York, NY

6d•$90,000 - $120,000•Onsite

About The Position

We're looking for an ambitious, data-driven D2C Media Buyer to support Packed's growth through paid social and digital advertising. You'll help run campaigns across our major channels, execute creative tests, and work closely with our marketing and creative teams to drive efficient, profitable growth for our mobile app. Packed lets people open real sealed trading card packs from their phone, then sell cards back for cash or have them shipped. It sits at the intersection of collecting, gaming, and commerce, and paid acquisition is the engine that scales it.

Requirements

1 to 3 years managing paid media for mobile apps or D2C brands
Proven success in Meta Ads Manager and/or TikTok Ads Manager; app-install campaign experience strongly preferred
Strong analytical mindset with tools like AppsFlyer, Google Analytics, or Looker
Understanding of creative testing, conversion optimization, and mobile attribution (SKAN, MMPs)
Comfortable managing budgets under guidance and making fast, data-driven calls
Excellent communication and cross-functional collaboration
Passion for collectibles, gaming, or performance marketing
Self-starter with a strong sense of accountability

Responsibilities

Plan, launch, and optimize paid media campaigns across Meta, TikTok, AppLovin, Snapchat, and other performance channels
Manage budgets and pacing to maximize ROAS while holding strong unit economics
Develop and execute A/B tests on creative, copy, and audiences to uncover scalable winners
Partner with the creative team to inform ad concepts and give performance-driven feedback
Analyze and report on campaign data to surface trends, insights, and optimization opportunities
Work with product and growth to align acquisition with retention and LTV
Stay ahead of platform changes, industry shifts, and competitor campaigns