Media and Retail Media Planning Professional

Wawa, Inc.

12d

About The Position

The Media and Retail Media Network Professional supports the planning, execution, stewardship, and continuous improvement of Wawa’s paid media activity, while also providing planning and execution support for Wawa’s retail media network, Goose Media Network (GMN). Reporting to the Media Manager, the role helps maintain streamlined operations across Paid Media and GMN, with an emphasis on integrated media planning, activation, performance management, and financial stewardship. The role coordinates with agency and network partners, internal teams, and advertising clients to develop and approve campaign plans, briefs, creative assets, timelines, budgets, and performance measures. It monitors delivery and campaign results, supports resolution of performance gaps, prepares reporting and documentation, and helps ensure campaigns meet approved financial, operational, and brand standards. The position calls for a self-motivated, detail-oriented and process-focused professional with strong project management, communication, collaboration, and critical-thinking skills. The successful candidate can manage multiple projects and shifting priorities while supporting cross-functional teams and continuous improvement.

Requirements

3–5+ years of experience in a digital planning or buying role, with a focus on retail and/or CPG.
Understanding of digital media, marketing tactics, and operational processes.
Experience working with media agencies, publishers, platforms, and other external partners.
Experience managing cross-functional projects, timelines, budgets, deliverables, and stakeholder communications.
Proficiency with Microsoft Office, especially Excel and PowerPoint.
Experience working cross-functionally within an organization.
Well-rounded understanding of media planning and buying.
Self-motivated, highly detail-oriented, independent worker with critical-thinking skills.
Process-focused and interested in continuous improvement.
Superior project management and organizational skills, including the ability to manage multiple projects simultaneously as priorities change quickly.
Ability to communicate effectively at all levels, build relationships, and lead cross-functional teams.
Team player with a positive attitude.
Excellent written, oral, and formal communication skills.

Nice To Haves

Understanding of the retail business and CPG.
Experience with ad-serving platforms such as DCM, GAM, Criteo, and Citrus Ad.
Experience with DSPs such as DV360 and TTD.
Experience with paid social platforms such as Facebook/Instagram and Pinterest.
Knowledge of digital marketing campaign tools and analytics platforms such as Adobe Analytics, Google Ads, and Facebook.
Media billing and reconciliation experience.

Responsibilities

Coordinate with agency partners to collect campaign assets, approvals, trafficking materials, and deliverables.
Support campaign setup and execution across traditional, digital, social, sponsorship, and emerging media channels.
Maintain media planning documents, trackers, and campaign status reports.
Monitor campaign performance, pacing, spend, impressions, and KPI delivery; work with agency teams to identify risks and resolve delivery gaps.
Partner with Creative, Social, Sponsorship, Digital, Loyalty, Merchandising, and other cross-functional teams to align media requirements, assets, timing, and brand standards.
Assist with management of media campaign timelines, calendars, and project plans.
Manage media budgets, billing, reconciliation, and campaign stewardship to support accurate financial tracking and delivery of approved investments.
Help prepare campaign performance reports, dashboards, and recaps.
Collaborate with media network partners to define campaigns, develop and approve media briefs and KPIs, and prepare campaign recommendations.
Present plans to advertising clients with agency partners to obtain approval and spending support.
Develop strategic recommendations based on suppliers’ business goals and marketing objectives.
Collaborate with partners to set operational standards and ensure partner work and performance meet or exceed those standards.
Manage communications, timelines, and dependencies among agency and internal stakeholders to support on-time campaign launches.
Monitor daily, weekly, and monthly campaign performance and spend to ensure accurate impression and KPI delivery, and work with partner teams to resolve delivery gaps.
Collaborate with vendor and agency teams on content development while maintaining Wawa’s brand standards.
Coordinate communications among Merchandising, Marketing, Digital, Loyalty, and external partners.
Manage GMN campaign budgets and billing to ensure accurate and complete delivery of client budgets.
Maintain sales materials, marketing collateral, and partner documentation.