Media Analytics Manager
About The Position
The Media Analytics Manager supports the ongoing development and delivery of Amazon Media analytics at Kimberly-Clark North America. The role analyzes data, summarizes insights, and provides program management support to enable marketing insight development and collaboration across the organization. It helps maximize growth, share, and profitability of revenue streams and reports to the Associate Director, Amazon Media Analytics. The position focuses on championing adoption of Amazon Marketing Cloud (AMC) and other Amazon data systems, developing audience insights and media strategies, and monitoring and contextualizing media performance to support brand strategy and marketing KPIs. The role collaborates with internal Kimberly-Clark teams, Amazon, and agency partners. This is a full-time employee position with a flexible work model that blends remote work with intentional in-person collaboration. It is available to local candidates already authorized to work in the country; relocation support is not provided.
Requirements
- Bachelor of Science degree in a quantitative field, or otherwise proven background in business or analytics.
- At least 3 years of work experience in data analytics; experience with media tools and capabilities is preferred.
- Strong analytical and problem-solving mindset, with a focus on deriving actionable insights from data.
- Knowledge of SQL.
- Ability to translate data analyses into succinct and actionable business insights.
- Ability to design, execute, and analyze various media tests.
- Willingness to initiate and own research, exploration, and analysis from start to finish for business problems.
- Good interpersonal skills and ability to remain focused yet flexible in a fast-paced internet-company environment.
Nice To Haves
- Master’s degree.
- Acumen of the Amazon Advertising ecosystem and measurement suite.
- Experience with marketing clean rooms.
- Desire to progress into future analytics roles with impact on brand strategy.
- Working experience with data visualization software such as Tableau or Power BI.
Responsibilities
- Champion adoption of AMC and other Amazon data systems at business-unit and brand levels.
- Leverage AMC to develop audience insights, designs, strategies, and optimizations that support brand strategy and marketing KPIs, collaborating with internal teams, Amazon, and agency partners.
- Monitor and synthesize short-term media results and competitive insights, and recommend optimization across relevant data sources to support brand strategies.
- Synthesize and contextualize Amazon media performance relative to national and retail activities, including STV and commerce, and Amazon paid and organic trends.
- Initiate and own research, exploration, and analysis for business problems from start to finish.
- Design, execute, and analyze media tests and translate analyses into succinct, actionable business insights.
Benefits
- 401(k) and Profit-Sharing plan.
- Target bonus eligibility.
- Comprehensive benefits suite.
- Flexible work model blending remote work with intentional in-person collaboration.
- Overtime pay eligibility.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
