Manager, Media Performance & Analytics

ASU Enterprise Partners • Scottsdale, AZ

7d • Hybrid

About The Position

The Manager, Media Performance & Analytics reports to the Director, Marketing Data Analytics and is responsible for the daily analysis of paid media campaign performance, optimization recommendations, campaign setup quality assurance, and regular performance updates for enterprise, college, and unit leadership and marketing professionals. The role serves as the primary liaison between clients and the agency responsible for media planning and execution, using data to measure and optimize campaign performance and build strong cross-functional relationships.

The manager oversees media reporting and optimization processes across teams, including media strategy implementation, campaign structure, budgets, and performance reporting. They analyze results against budgets and KPIs, surface trends and insights, recommend budget shifts and other performance improvements, and communicate complex findings through compelling visualizations and presentations. The position also supports client dashboard requirements, analytics initiatives such as A/B testing and ad-hoc analysis, consistent first-party data collection using established UTM structures, and performance thresholds that alert stakeholders to possible drift. The role uses AI tools where appropriate and stays informed about industry trends, emerging technologies, and consumer behavior.

ASU Outreach Hub is a specialty firm within ASU Enterprise Partners. It supports ASU by expanding its reach to domestic and international constituents through creative, targeted, data-driven marketing and engagement solutions, including websites, email campaigns, affinity programs, and media buys. ASU Enterprise Partners is a nonprofit organization that provides services and resources to extend Arizona State University’s reach and advance its charter.

Requirements

• Hands-on experience with digital media planning and buying platforms, including paid search, paid social, display, and Performance Max.
• Experience using data visualization tools such as Looker Studio or Power BI to generate reports.
• Experience using a variety of attribution models, including last touch, first touch, assisted, linear, time decay, and data-driven models.
• Excellent problem-solving skills and a curious demeanor.
• Ability to translate written and verbal requests and communicate effectively as an individual contributor and in a team environment.
• Ability to maintain a high degree of confidentiality and responsibility regarding Enterprise Partners, subsidiary, university business, and confidential prospect information.
• Excellent listening skills and ability to adapt working style, communication, and responses to others.
• Ability to follow brand guidelines.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint), Google Drive, and Zoom coordination.
• Strong organization and attention to detail; initiative in prioritizing multiple projects while remaining flexible.
• Ability to work as a team-oriented strategist and manage complex situations involving numerous and sometimes competing constituencies.
• Belief in ASU’s vision as the New American University.
• Comfort presenting to clients with a professional, service-oriented approach to relationship building.
• Bachelor’s degree in a field appropriate to the assignment, such as Marketing or Communications.
• Five or more years of experience in a marketing role, preferably focused on paid media account management.

Nice To Haves

• Bachelor’s degree in Marketing, Communication, or Business Administration.
• Previous experience in an advertising agency environment or similar setting where multitasking is crucial.

Responsibilities

• Manage day-to-day media reporting and optimization and act as the primary liaison between clients and the agency.
• Manage processes across teams, including implementation of media plans and strategies, campaign structure, media budgets, and performance reporting.
• Work with the Director, Marketing Data Analytics, the Sr. Director, Media Services, and agency partners to review campaign recommendations and advise clients.
• Work with agency partners to ensure effective media spend allocation and achievement of budget targets; recommend spend shifts when necessary.
• Create reports and analyze campaign performance against budgets and KPIs, generating insights.
• Identify trends and insights and collaborate with the agency on opportunities to improve performance.
• Partner with the Applied Data Science and Analytics team as the primary stakeholder for client dashboards, defining requirements to support scalability and client satisfaction.
• Communicate complex data and findings throughout the organization using visualizations and data storytelling.
• Collaborate with paid media and analytics experts across ASU Enterprise Partners on best practices, organization-wide strategy, and transparency.
• Use AI tools where appropriate to improve the speed and scale of reporting, presentation development, quality assurance, and related workflows.
• Own understanding of paid media campaign performance from impression through conversion.
• Support analytics needs such as A/B test strategy and measurement and ad-hoc analysis.
• Ensure first-party data collection follows the established UTM structure.
• Establish and monitor performance thresholds that trigger automatic notifications to stakeholders about performance drift.
• Stay current on industry trends, emerging technologies, and consumer behaviors to identify opportunities and challenges.
• Support quality assurance of campaign setup.

Benefits

• Hybrid work schedule, with work from home two days a week.
• Comprehensive benefits package, including medical, dental, and vision insurance.
• 401(k) plan with matching employer contribution.
• 22 days of vacation time.
• 11 holidays, including the employee’s birthday.
• Parental leave.
• Significant tuition reductions.
• Professional development opportunities and encouragement to explore new areas of interest across the organization.
• $30 bi-weekly cell phone reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager