Manager, Media & Shopper Analytics

Energizer Holdings•Clayton, MO

2d•Hybrid

About The Position

The Manager, Media & Shopper Analytics measures, analyzes, and optimizes the effectiveness of media, shopper marketing, retail media, social, and influencer investments across Energizer’s portfolio. The role partners with Media and Shopper Marketing, Communications, Sales, Consumer Insights, and agency teams to turn data into actionable recommendations that improve marketing performance and business results. The manager leads performance measurement, identifies opportunities to optimize investments, and helps build a connected view of consumer engagement and commerce outcomes. The position develops measurement frameworks, KPIs, scorecards, and reporting standards that connect marketing activity to business outcomes. It monitors campaign performance and provides recommendations on investments, audiences, creative, content, and channel strategies. It also works with Communications to assess organic and paid social, influencer partnerships, creator content, and emerging platforms, providing near-real-time analysis to improve performance. The manager presents insights to leadership and champions best practices in analytics, measurement, and marketing effectiveness.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
5–8+ years of experience in marketing analytics, media analytics, shopper analytics, consumer insights, or related fields.
Experience measuring media, digital, social, influencer, and retail media performance.
Strong analytical and problem-solving skills, with the ability to translate data into business recommendations.
Experience with data visualization and reporting tools such as Power BI, Tableau, or similar platforms.
Strong communication and stakeholder management skills.

Nice To Haves

Experience in CPG, retail, agency, or consulting environments.
Retail media measurement experience, such as Amazon, Walmart Connect, Roundel, or Kroger.
Experience with social listening and social analytics platforms.
Experience with marketing mix modeling, attribution, or incrementality measurement.
Experience with syndicated data sources and consumer/shopper analytics.
SQL, advanced Excel, or other analytical tools.

Responsibilities

Develop and lead measurement frameworks across media, retail media, shopper marketing, social, influencer, and commerce programs.
Establish KPIs, scorecards, and reporting standards that connect marketing activities to business outcomes.
Create integrated views of marketing performance across paid, owned, earned, and retailer environments.
Monitor campaign performance and recommend ways to improve efficiency, engagement, conversion, and business impact.
Recommend optimizations to investments, audiences, creative, content, and channel strategies.
Analyze consumer, media, shopper, and retailer data to identify trends, opportunities, and risks.
Partner with agency teams to evaluate campaign performance and optimize investments.
Work with the Communications team to measure organic and paid social content, influencer partnerships, creator content, and emerging social platforms.
Provide near-real-time analysis and recommendations to improve engagement, reach, conversion, and content performance.
Serve as a strategic analytics partner to Media and Shopper, Communications, Brand Marketing, Commercial, and agency teams.
Present insights and recommendations to leadership teams.
Champion best practices in analytics, measurement, and marketing effectiveness.