Sr. Manager, Media Analytics

Pharmavite•Los Angeles, CA

1d•$140,000 - $260,000•Hybrid

About The Position

The Senior Manager, Media Analytics leads marketing measurement and analytics, ensuring media, digital, and consumer engagement investments are grounded in evidence-based insights and clear measures of success. The role shapes the media measurement and test-and-learn agenda, establishes the metrics and reporting frameworks that matter, and translates campaign, digital, and DTC performance into actionable recommendations that optimize marketing effectiveness and enable stronger business decision-making.

Requirements

Bachelors Degree or equivalent work experience.
7+ years professional experience in a marketing analytical role.
Competency in analytics techniques such as time-series data analysis, A/B test design, segmentation, attribution, market mixed modeling and lift analysis.
Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics.
Powerpoint and Excel skills to develop compelling presentations with easy to understand insight visualizations.
Knowledge of media planning tools (MRI, Nielsen) and web analytics platforms.

Nice To Haves

Masters in Market Research/Analytics or MBA with a quantitative focus preferred.

Responsibilities

Leads media measurement strategy by establishing evidence-based frameworks, KPIs (Key Performance Indicators), and measurement approaches that define how marketing and media success will be evaluated.
Measures media performance and provides recommendations across audiences, channels, tactics, and placements to identify performance drivers, optimize investment, and improve overall media effectiveness.
Develops and manages the media test-and-learn agenda by creating testing plans, selecting the right analytical methods, and using results to improve future media and creative performance.
Owns the “metrics that matter” framework and performance reporting to ensure Marketing focuses on the measures most closely tied to campaign objectives and business outcomes.
Manages analytics for website, email, and CRM (Customer Relationship Management) to understand consumer behavior, improve engagement, and support DTC and Consumer Engagement priorities.
Shapes executive-level presentations with media measurement insights to influence business decisions, align stakeholders around the most important opportunities, and drive actions that accelerate brand and business growth.
Develops and coaches direct reports by setting clear expectations, providing ongoing feedback and development opportunities, and building the team’s analytical and business capabilities to deliver high-quality insights and support Marketing priorities.
Performs other duties as assigned.