Media Operations & Analytics Manager

BIC•Norwalk, OH
•Hybrid

About The Position

The Media Operations & Analytics Manager helps turn media data into smarter business decisions. Working across paid media, retail media and sales data, this role will build a holistic view of performance, uncover opportunities for optimization, and help maximize the impact of our media investments.

Requirements

  • 3–5 years of experience in media analytics, performance marketing, media planning or optimization.
  • Strong experience analyzing paid media performance and a good understanding of retail media.
  • Strong analytical skills with the ability to turn data into clear business recommendations.
  • Proficiency in Excel and familiarity with BI/reporting tools such as Power BI, Tableau or Looker.
  • Understanding of media measurement and KPIs such as ROAS, conversion, attribution and MMM.
  • Strong communication skills and experience partnering with agencies and cross-functional stakeholders.

Nice To Haves

  • CPG/FMCG or agency experience is a plus.

Responsibilities

  • Analyze performance across brand, paid social and retail media, connecting media activity with sales and business outcomes.
  • Bring together agency, omnichannel and internal data to create a clear, full-funnel view of media performance.
  • Partner with media and retail media agencies to strengthen campaign reporting, measurement and optimization.
  • Translate complex data into clear insights and actionable recommendations for media planning, channel mix and investment decisions.
  • Support the evolution of media KPIs and measurement approaches, including MMM and test-and-learn initiatives.
  • Collaborate across marketing, sales and agency partners to improve reporting consistency and identify opportunities to strengthen performance.
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