Sr Manager, Media

Wella Professionals•Calabasas, NY

1d•Hybrid

About The Position

The Wella Company is seeking a strategic and commercially minded media leader to oversee National and Retail Media for its US portfolio. This role is crucial for connecting brand and retailer priorities to develop integrated media plans that drive consumer demand, retail sales, and measurable business growth. The position involves leading media strategy and investment planning, managing agency execution, and collaborating with various internal teams including Marketing, Sales, eCommerce, Influencer, and Analytics. The ideal candidate will possess a strong understanding of both National and Retail Media and the ability to integrate them into a unified consumer and investment strategy.

Requirements

7+ years of progressive experience in media, with meaningful experience across both National Media and Retail/Commerce Media.
Strong experience across the retail media ecosystem, including platforms such as Walmart Connect, Roundel (Target), and Ulta Beauty Media.
Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
Demonstrated success managing multimillion-dollar media budgets and optimizing investments against business objectives, ROI, ROAS, and incrementality goals.
Experience leading agency relationships and connecting strategy and execution across multiple media agency partners.
Strong commercial mindset with the ability to connect media performance to sales and business outcomes.
Exceptional analytical, communication, project management, and stakeholder management skills.

Nice To Haves

Experience in consumer packaged goods, beauty, personal care, or related consumer brands.
Strong working knowledge of major media platforms including Google, Meta, Amazon Ads, TikTok, YouTube, DSPs, and retail media networks; hands-on platform experience is a plus.
Experience leveraging marketing mix modeling, advanced attribution, audience strategy, and data-driven planning approaches to optimize investment decisions.

Responsibilities

Lead integrated National and Retail Media strategy across Wella Company's US brands, with a focus on Ulta, Target, and Walmart.
Translate brand, consumer, sales, and retailer objectives into clear, data-driven media plans.
Develop annual and quarterly media investment recommendations across National and Retail Media.
Identify opportunities to improve the media mix, test new channels, and drive stronger business results.
Serve as the media lead across Marketing, Sales, eCommerce, Influencer, and Trade Marketing, ensuring media plans reflect both brand priorities and retailer/commercial needs.
Influence stakeholders at multiple levels through clear, data-driven recommendations and strategic storytelling.
Connect media investment decisions to commercial outcomes, including sales, revenue, ROI/ROAS, and retailer performance.
Lead day-to-day relationships with media agencies and ensure strong execution across campaigns.
Set clear objectives, KPIs, and expectations for agency partners.
Challenge agency recommendations and identify opportunities to improve effectiveness and efficiency.
Oversee campaign execution, pacing, optimization, and post-campaign analysis.
Manage media budgets and ensure accurate financial tracking, purchase order management, and reconciliation.
Sources and produces engaging content to ensure the blog and social media channels are up to date, relevant and interesting.
Community management - Monitors and replies to messages and comments in a timely, professional manner.
Tracks social media engagement to identify high-performing ideas and campaigns for scalability.