Director Analytics (Media)

Crossmedia Inc•New York, NY

2d•Hybrid

About The Position

Crossmedia is seeking a passionate, collaborative, and resourceful Director to join Redbox, its analytics and business intelligence team. The Director will help lead the development and implementation of analytics solutions to evaluate and optimize marketing performance, guide clients in assessing the effectiveness of media investments across channels, support strategic decisions, and maximize ROI. The role partners closely with the Group Director and internal Media Planning and Strategy teams to understand client needs, provide analytics leadership, and develop and execute cross-channel measurement strategies. The Director will analyze MMM and MTA outputs, design analytics frameworks, create data visualizations, optimize media investment, and turn complex data into actionable insights. This is a New York-based role with a hybrid work setting. The Director will serve as a senior Redbox lead across assigned accounts, build relationships with client stakeholders, and advise clients on connecting measurement outputs to broader business decisions. The role also leads measurement frameworks and testing practices, manages modeling vendor partnerships or internal model development, and guides a team of analysts and managers through mentoring, training, and hands-on leadership. The Director will lead reporting and dashboarding platform development and promote continuous learning and process improvement.

Requirements

At least 6 years of experience in media analytics and business intelligence, with a focus on measurement strategy.
Experience creating tailored measurement and optimization frameworks and test-and-learn agendas across multiple verticals or lines of business.
Experience with marketing mix modeling, including design, interpretation, and strategic application.
Experience with other media measurement methods, including MTA, brand lift, and incrementality testing.
Strong understanding of traditional, digital, retail, and commerce media channels and how they drive business results.
Ability to synthesize complex technical outputs into clear, client-ready insights.
Strong organizational and project/team management skills, attention to detail, and ability to multitask.
Ability to steward an analytics team day to day and manage workflow across multiple projects, tools, clients, and deadlines.
Excellent collaboration and communication skills, including experience presenting to larger audiences.
Strong listening skills, a team-oriented approach, and willingness to compromise a point of view in support of others.

Nice To Haves

Experience with floodlight-based connections and measurement.
Experience with statistical modeling platforms or tools such as Python, R, or SQL.

Responsibilities

Lead analytics and measurement initiatives across assigned client accounts, providing guidance and direction.
Build independent relationships with client leads across media, analytics, and brand teams.
Partner with Media Planning and Strategy teams to understand client business needs, KPIs, and strategic priorities and align on goals and collaboration plans.
Advise clients on connecting measurement results to broader business decisions and advocate for measurement as a driver of business value.
Translate complex modeling outputs into clear business recommendations for clients and internal teams.
Build, refine, and integrate incrementality testing practices into broader measurement frameworks, including MMM, MTA, and brand lift.
Own relationships with modeling vendors and/or lead internal model development efforts.
Manage and mentor analysts and managers, developing their technical, strategic, and storytelling skills.
Train the team in measurement, dashboarding, insights generation, and client presentations, leading by example.
Provide accessible leadership, clear direction, decision-making, and collaborative input.
Encourage continuous learning in tools, visualization platforms, audience building, MMM, MTA, and testing.
Develop ideas to improve processes, build the team, enhance output, and evolve ways of working.
Lead development of reporting and dashboarding platforms, guide setup according to client needs, and contribute hands-on when needed.
Manage analytics team workflow across projects, tools, clients, and deadlines.
Present insights and recommendations to clients and larger audiences.

Benefits

Hybrid work flexibility with in-office and work-from-home options, depending on role.
Open/flexible PTO or annual leave, with US- and UK-specific policies.
Sponsored healthcare options and agency-wide physical and mental health support.
401(k) with company match in the USA; generous pension in the UK.
Paid sabbatical at significant milestone anniversaries.
Generous paid parental leave.
Life milestone recognition and support.
The Pursuit of Happiness Fund for travel, enrichment classes, fitness memberships, or professional development.
Cell phone and technology reimbursement.
Student loan payment plan in the US.
Tuition reimbursement.
Learning and development programs and training.