Media Director

Adelphi Group•Boston, MA

2d•$130,000 - $170,000•Hybrid

About The Position

The Media Director oversees media planning and execution, client relationships, and team leadership. The role maintains a strong understanding of client brands, products, industries, processes, and corporate cultures, and helps clients stay at the leading edge of media change. The Director oversees media plan development, leads presentations, ensures plans are strategically and executionally sound, and integrates media concepts with creative work and clients’ marketing plans. The role supervises an Associate Director or Media Supervisor and ensures timely, accurate, high-quality work. It reviews briefs, challenges audience segmentation and KPI/measurement plans, and uses data to evaluate strategic and tactical recommendations. The Director advises account management, strategy, and analytics teams; evaluates vendor capabilities and innovations; and develops relationships with media vendors and publishers. The Media Director identifies growth opportunities with existing and prospective clients, supports new-business efforts, makes staffing recommendations, defines scopes of work, and manages client expectations and deliverables. The role also develops planning processes, resolves problems, keeps teams informed about client and agency developments, and mentors, trains, motivates, and develops media-planning staff. It provides timely performance feedback and represents the agency effectively across client, publisher, agency, and industry relationships. The position is subject to Omnicom’s policy requiring employees to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager.

Requirements

8+ years of related media work experience.
At least 2 years of experience with Pharma.
Competency with Microsoft Excel, PowerPoint, and Word, including advanced Excel functions and formulas such as charts, graphs, pivot tables, and VLookUp.
Proficiency in media applications including MediaTools, KANTAR, and Prisma.
Strategic thinking and team leadership capabilities.
Ability to lead client presentations and discussions.
Ability to build relationships across internal and external agency, publisher, and client teams.
Ability to represent the agency effectively across relationships and the industry.

Nice To Haves

Bachelor’s degree preferred.

Responsibilities

Maintain knowledge of client industries, brands, products, processes, challenges, and corporate cultures, and help clients stay at the leading edge of media change.
Maintain ongoing contact with senior clients and provide credible support for major presentations and projects.
Oversee media-plan development and lead presentations; ensure plans are strategically and executionally sound and integrate with creative work and client marketing plans.
Oversee an Associate Director or Media Supervisor and ensure timely, accurate, high-quality work.
Review briefs and enhance or challenge audience segmentation and KPI and measurement plans as appropriate.
Challenge teams to use rigorous, data-driven rationales for strategic and tactical recommendations, channel mixes, and allocations.
Advise and support account management, strategy, analytics, and other internal and external groups on strategic excellence, ideation, and innovation.
Meet with vendors to assess capabilities and innovations relevant to client media strategies; maintain vendor relationships and develop publisher relationships to exchange ideas and opportunities.
Identify opportunities with existing and prospective clients and help grow business by selling SOLVE(D) and/or Omnicom Health offerings.
Understand resource utilization, recommend staffing based on actual conditions, and provide clients with clearly defined scopes of work and reasonable expectations.
Build collaborative relationships, manage client expectations and deliverables, identify gaps and improvement areas, and represent client perspectives when reviewing and presenting work.
Participate in new-business efforts and presentations where appropriate, and manage effectively up and down the reporting structure.
Provide or guide planning input, develop and steward team planning processes, solve problems, identify root causes, and guide staff toward solutions.
Keep relevant parties informed about client business challenges and opportunities and internal agency issues or account changes.
Mentor, train, motivate, and develop media-planning staff while integrating extended team members such as search, social, and analytics.
Prepare accurate, honest, and timely performance-management documents and ensure subordinates receive feedback from their line managers.
Provide industry information on media, markets, and related topics.
Seek further education on media and client businesses, contribute to broader agency-building initiatives, and drive adherence to process and WOW.