Director, Media Strategy

Walker Sands•Boston, MA

13h•$78,000 - $87,000•Hybrid

About The Position

Walker Sands is a rapidly growing integrated B2B marketing agency seeking a high-impact Sr. PR Manager to contribute to its continued growth. The agency focuses on accelerating growth for clients, employees, and the B2B industry, partnering with B2B technology and services companies. Walker Sands values curiosity, collaboration, and a people-centric approach, aiming to shape the future of B2B marketing. This role offers opportunities for professional growth, leadership, creativity, and making a significant impact. The Sr. PR Manager will lead PR programs end-to-end, developing strategies, executing campaigns, building media relationships, and guiding integrated programs to enhance brand awareness, credibility, and reputation. The role also involves emerging leadership within the agency, mentoring teams, contributing to culture, and shaping the Strategic Communications department.

Requirements

4+ years of B2B PR experience within an agency setting, with a preferred focus on deep tech including IT, AI, Cybersecurity, or Infrastructure.
Deep expertise in evolving media landscape and the ability to craft compelling narratives around technical topics and engage with a mix of media types.
Proven ability to lead PR programs and teams confidently from strategy to execution.
Strong track record of advising senior level clients and managing complex, high-stakes programs.
Crave candid feedback and embrace it as a powerful tool for growth.
Incredibly curious, always learning, always sharing, always pushing to get better.
Proactive, bringing ideas, solutions, and momentum without waiting for direction.
Collaborative, making the work better by working well with others.
Build media authority by maintaining strong relationships, understanding the evolving landscape, and helping teams pitch strategically and effectively.
Coach communicators, developing team members into confident storytellers, media strategists, and client partners.
Embody agency readiness, staying steady in pace, navigating shifting priorities, and helping your team do the same.
Influence with credibility by articulating a strong point of view, connecting decisions to strategy, and guiding teams and clients toward the right outcomes without force or ego.

Responsibilities

Own the development of integrated communications strategies for B2B tech clients, especially in industries like IT, Cybersecurity, data, and AI.
Build and execute PR strategies that tell compelling stories and drive meaningful media coverage.
Translate business goals and technical concepts into compelling, differentiated narratives.
Stay ahead of emerging trends in tech, media, and communications, and effectively surface these trends to internal teams and clients.
Partner with Client Services to ensure programs align with clients' business goals and deliver measurable value.
Guide teams in delivering high-impact media relations, thought leadership, and integrated communications initiatives.
Develop strong written content and newsworthy pitches that align with client's business objectives and coach teams to do the same.
Build relationships with a wide range of reporters, creators, analysts and publications to secure coverage across media types.
Maintain a deep understanding of the evolving GEO landscape and how PR can support AI visibility.
Bring an AI-forward mindset with an eye towards looking at how to incorporate AI into workflows and build new AI-first workflows.
Serve as a trusted advisor to clients through managing expectations, providing proactive counsel and navigating complex communications challenges with confidence.
Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
Build positive rapport and trusted advisor relationships with clients.
Identify opportunities to expand and strengthen client relationships.
Participate and support new business efforts.
Mentor and coach PR team members, fostering growth, expertise, and collaboration.
Contribute to department and agency culture.
Champion new tools, processes, and approaches that help to share internal frameworks that improve efficiency, quality, and strategic rigor.

Benefits

Bonus Potential: Eligible for a bonus based on company performance.
Growth Opportunities: Clear career paths, mentorship programs, and learning events.
Flexible PTO and Hybrid Work: Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
Health Coverage: Comprehensive medical, dental, and vision plans. Mental health resources, pet insurance, and more.
Retirement Savings: Employer-matched 401(k) and access to financial planning services.
Additional Protection: Life insurance, disability coverage, and other benefits that provide added financial security.
Employee Assistance Program (EAP): Free, confidential support for you and your household.
Family Support: Paid leave for new parents and caregivers, plus policies for fertility treatment, pregnancy loss, adoption challenges, and more.
Performance & Coaching: Regular performance reviews, clear goal-setting, and ongoing coaching.
Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
Community & Belonging: Employee resource groups, volunteer opportunities, and programs designed to build connection across the agency.
Award-winning culture.