Director, Media Strategy
About The Position
Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for a Director, Media Strategy to join the team and work alongside our data scientists, media buyers, brand strategists and creative leads to help deliver amazing results for our clients. This person will work across an automotive brand, architecting full funnel media from the first impression to test drives and orders. This is a rare chance to run media strategy for a brand people already love, backed by a data science bench that most agencies can’t match.
Requirements
- 10+ years of media planning and strategy experience, with a track record of client relationships that grow over time
- Deep knowledge across paid and emerging media channels, including Connected TV, Partnerships & Experiential and Social
- Fluency in data, measurement, and attribution
- Experience managing people and scope on complex, multi-workstream accounts
- Strong verbal and written communication skills, and the presence to hold a room with senior client stakeholders
Nice To Haves
- An interest in automotive, sustainability or outdoor and adventure culture
Responsibilities
- Own full-funnel media architecture for a leading auto client, from upper-funnel brand storytelling through performance and conversion
- Serve as the senior media strategy contact for the day to day client team
- Lead cross-functional internal teams across media, brand strategy and analytics, ensuring one strategy and one set of client expectations
- Identify and pitch media formats and placements that match the brand’s unique positioning, ahead of where the rest of the auto category is looking
- Stay ahead of media trends and new technology, and bring point-of-view recommendations to the client before they ask
- Partner with Known's data science team on measurement, attribution, and incrementality testing, so every recommendation holds up under scrutiny
- Review team output against Known's quality bar before it reaches the client
Benefits
- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
