(USA) Director, Digital Media - Media Strategy & Planning
About The Position
Walmart is seeking a Director, Full Funnel Media to lead the development and execution of comprehensive media strategies aligned with overall business objectives. This role involves managing complex, data driven campaigns, fostering innovation, and collaborating with internal teams and external partners to enhance brand presence, drive customer growth and engagement. The Director will oversee budget management, develop media strategies and approach, optimize campaign performance through data-driven insights, and guide a high-performing team. This position requires strong leadership, strategic decision-making, and deep media planning expertise to drive growth and maintain Walmart’s competitive edge in the marketplace. The Walmart Marketing team leads innovative digital media strategies that shape how millions of customers engage with the brand daily. This team collaborates across internal departments and external partners to deliver impactful campaigns grounded in customer insights and brand strategy. Focused on driving growth and enhancing brand awareness, the team manages complex digital initiatives spanning multiple channels. Members are committed to continuous improvement, strategic decision-making, and fostering strong partnerships. Joining this team offers the opportunity to influence the future of commerce through creativity, adaptability, and leadership in a fast-paced environment.
Requirements
- Extensive experience leading digital media strategy aligned with business objectives and marketing goals.
- Proven ability to manage complex digital campaigns, including planning, execution, and optimization based on performance data.
- Strong leadership skills with a track record of developing and mentoring high-performing teams.
- Expertise in digital marketing channels, including paid and organic search, social media, and display advertising.
- Ability to build and maintain strategic partnerships with agencies and technology providers.
- Proficiency in budget management and financial forecasting for digital initiatives.
- Excellent communication and collaboration skills to work cross-functionally and influence stakeholders.
- Innovative mindset with adaptability to evolving digital trends and technologies.
- Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field.
- 3 years' supervisory experience
Nice To Haves
- Digital marketing (for example, affiliate marketing, display advertising)
- Leading a cross-functional team
Responsibilities
- Lead and develop a high-performing digital media team to achieve business objectives and foster continuous learning.
- Design and implement comprehensive digital media strategies aligned with Walmart’s marketing and business goals.
- Manage large-scale digital campaigns, optimizing plans based on real-time data and ROI insights.
- Collaborate with internal teams and external partners to ensure effective campaign execution and innovation.
- Oversee budget planning, forecasting, and financial performance for digital media initiatives.
- Drive process improvements and adopt emerging technologies to enhance digital marketing effectiveness.
- Cultivate strategic partnerships to expand digital reach and brand awareness.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement
- Jury duty
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
