Media Strategy & Planning Specialist

Tremco Construction Products Group•Vernon Hills, IL

2d•Onsite

About The Position

The Media Strategy and Planning Specialist plays a key role in identifying, developing, and activating relationships with high-value talent and creators within affiliate programs, with the overall goal of driving sales. This role involves close partnership with Sales, E-Commerce, Integrated Marketing, Media Strategy, and Consumer Engagement teams. The specialist will focus on improving conversion performance through affiliate content, PDP optimization, ratings and reviews, and retailer content enhancements. They will lead affiliate work with influencer, social, and media agencies, recruit and manage a portfolio of affiliate creators, and provide support on retail media networks. A key aspect of the role is to evolve media affiliate strategy based on data, acting as a thought leader in affiliate marketing for Rust-Oleum, driving sales while supporting broader brand awareness, consideration, and confidence objectives. The specialist will also educate end-users and support affiliate negotiations, commission structures, creator agreements, and promotional opportunities.

Requirements

3-5 years of experience in affiliate marketing, influencer marketing, performance media, retail media, e-commerce marketing, or social commerce.
Bachelor’s Degree in Communications, Marketing, Public Relations or related field.
Experience managing creator or affiliate campaigns focused on measurable sales outcomes.
Strong analytical skills with the ability to translate performance data into optimization recommendations.
Experience using digital advertising/social media channels, tools, techniques and best practices for business.
Experience analyzing marketing data and social analytics and identifying/communicating key insights.
Working knowledge of social listening and publishing tools including social listening software.
Working knowledge of retail affiliate and creator ecosystems, including Amazon Creator Connections, Amazon Influencer Program, retailer-owned creator programs, and commerce-driven social platforms.
Experience with affiliate platforms and creator commerce ecosystems such as Amazon Influencer, Impact, Rakuten, Partnerize, CreatorIQ, LTK, ShopMy or similar platforms.
Working knowledge of web, search and social analytics tools.
Team player with the ability to collaborate across a cross-functional team.

Nice To Haves

Experience supporting retail media programs.
Experience within consumer goods, home improvement, or retail environments.
Experience with Sprout a plus.
Experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus.

Responsibilities

Identify, develop, and activate relationships with high-value talent and creators within affiliate programs to drive sales.
Partner with E-Commerce teams to improve conversion performance through affiliate content, PDP optimization, ratings and reviews, and retailer content enhancements.
Focus on lower-funnel creator and influencer partnerships, ensuring a seamless social experience that reflects the Rust-Oleum brand and values.
Lead affiliate work with influencer, social, and media agencies.
Recruit, onboard, and manage a portfolio of affiliate creators and partners, developing long-term relationships that drive incremental sales and content production.
Provide support on retail media networks, including plan activation, project management of timelines, development of briefs, sourcing of content, and building relationships with retail partners.
Define strategy to optimize influencer or creator content for advertising in conjunction with agencies and Consumer Engagement team.
Evolve media affiliate strategy based on data, acting as a thought leader in affiliate marketing.
Drive sales while supporting broader brand awareness, consideration, and confidence objectives.
Educate end-users and build confidence when using Rust-Oleum products.
Support affiliate negotiations, commission structures, creator agreements, and promotional opportunities with agency partners and creators.
Harness first-party and third-party data to understand end-user motivations, challenges, and successes of multiple target audiences.
Maintain routine reporting cadence with internal teams on progress on KPIs, sales, and strategies.
Monitor affiliate program performance and optimize commissions, content strategies, and promotional tactics to improve ROAS, sales, and efficiency.
Manage affiliate and creator budget allocations in partnership with agency and internal stakeholders.
Drive optimization based upon real-time insights and measure effect upon purchase intent, point of sale, and brand affinity.
Drive conversions through optimized, cohesive marketing content.
Analyze affiliate performance using attribution and retail sales data to identify growth opportunities and optimize investment decisions.
Evaluate incremental sales impact, ROAS, conversion rate, click-through rate, and other key affiliate KPIs.