Director, Media
About The Position
The Director of Earned Media Strategy + Outreach is part of HUNTER’s internal Media Team for its Tech Practice. The role develops media strategies and secures traditional and non-traditional earned coverage that keeps clients at the center of cultural conversations. The Director works across the earned-media lifecycle, advises agency and client teams, quality-checks media materials, mentors colleagues, and contributes a media-first perspective to agency work. The role also involves travel to client locations, headquarters, or staff events when requested, and collaboration with colleagues across cities and time zones.
Requirements
- 6–8 years of PR agency experience, including media outreach and strategy.
- 3 or more years of people-management experience.
- Degree in PR, Journalism, Communications, or a related field.
- Experience using Muckrack, Meltwater, Critical Mention, and Microsoft Office.
Responsibilities
- Monitor news and media landscapes across technology, business, consumer, entertainment, lifestyle, and sports, including newsletters, social feeds, and individual news creators; identify emerging trends and opportunities for clients to join conversations authentically.
- Build and maintain relationships with media contacts, including contacts in the Los Angeles area, and stay informed about changes in journalists’ roles and outlets.
- Develop earned-media strategies, including proactive pitches and rapid-response opportunities, and help turn product announcements and campaign launches into compelling narratives.
- Manage the earned-media lifecycle from planning and pitching through results recaps.
- Lead media days for talent partners, including celebrities, athletes, reality stars, and top-tier influencers; secure interviews, schedule the day, and provide staffing.
- Advise agency client teams on media strategy and help them develop stories that journalists want to tell; share media perspectives directly with clients during weekly status calls.
- Edit and quality-check media materials, including pitches, media lists, key messages, audits, and briefing books.
- Coach internal and agency client teams on the role of earned media in brand success; delegate, anticipate roadblocks, provide developmental feedback, and potentially grow a team in Los Angeles.
- Understand emerging media, GEO (Generative Engine Optimization), and how LLMs and AI are changing news discovery and consumption.
- Participate in new-business and current-program brainstorms, bringing a media-first perspective to creative ideas.
- Translate data insights and consumer trends into editorial strategies that resonate with media outlets.
- Manage multiple high-stakes projects and tight deadlines.
- Travel to client locations, headquarters, or staff events when requested and work with team members across cities and time zones.
Benefits
- Competitive health and dental insurance plans.
- 401(k) company match.
- Generous paid time off.
- Hybrid work model.
- Work-from-anywhere-in-the-US policy for up to four weeks per year.
- Year-round staff training and development curriculum.
- Staff-led Action Group dedicated to diversity, equity, and inclusion.
- Bring Your Parents (And Kids) to Work Days.
- Regular volunteer Days of Service.
- Mid-day Cupcakes and Cocktails mixers.
- Halloween and holiday parties.
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What This Job Offers
Job Type
Full-time
Career Level
Director
