Director, Brand Media

Levi Strauss•San Francisco, CA

2d•Hybrid

About The Position

The Director of Brand Media will lead the overarching media strategy, planning, and execution designed to build global brand awareness, shape brand perception, and drive long-term business equity. This leader will sit at the intersection of creative storytelling, data-driven channel strategy, and high-impact media execution, overseeing all paid media initiatives across upper- and mid-funnel touch points. Reporting to Senior Director, Digital Marketing, this role will directly own US brand media strategy while serving as a strategic global leader. In this dual role, you will drive domestic campaign performance while establishing global frameworks, sharing cross-market learnings, driving cost efficiencies, and ensuring brand cohesion across international markets.

Requirements

8+ years of progressive media strategy and execution experience (in-house brand side or agency lead), with at least 3+ years in a senior leadership role.
Proven success leading large-scale, integrated brand media campaigns with multi million dollar budgets
Deep familiarity with both traditional brand channels (Broadcast TV, Premium OOH) and modern digital brand channels (CTV, Programmatic, Paid Social, Creator/Influencer Media).
Hands-on experience working with Media Mix Models (MMM), Brand Health Tracking, Multi-Touch Attribution (MTA), and A/B testing methodologies.
Exceptional cross-functional collaboration skills, executive presence, and agency-management experience.

Responsibilities

Architect holistic, multi-channel brand media strategies across traditional (TV, OOH, print, radio) and digital channels (CTV, paid social, online video, digital audio, and high-impact display).
Lead relationships with global media agencies, publisher partners, and technology platforms to drive negotiation, maximize investment value, and ensure operational excellence.
Manage multi-million dollar annual brand media budgets, optimizing spend dynamic allocations across channels to reach brand targets efficiently.
Partner with Marketing Analytics to build robust brand attribution models, Brand Lift Studies (BLS), Media Mix Modeling (MMM), and incrementality frameworks to quantify upper-funnel ROI.
Collaborate closely with Brand Strategy, Creative, Social, PR, and Performance Marketing teams to deliver unified campaign ecosystems that move consumers seamlessly from awareness to conversion.
Identify, pilot, and scale innovative ad formats, emerging platforms, and novel partnerships to keep the brand ahead of market trends.
Mentor and manage a high-performing team, building a culture of media innovation and data rigour.