Brand Media Planner

Collective Measures•Minneapolis, MN

4d•$54,000 - $62,000•Hybrid

About The Position

Collective Measures is currently seeking a Media Planner on the Brand Media team who will be responsible for duties across the entire media planning process -- from helping craft the strategy around digital and traditional tactics, creating IOs and trafficking ads with managed service display partners and direct buys, to managing campaigns in a hands-on-keyboard DSP. This role supports multiple awareness media tactics that are planned and purchased in various ways.

Requirements

2+ years of experience in media, including managing display campaigns, trading/buying in hands-on-keyboard platforms, or managing traditional channels
A solid grasp of buying methods (programmatic, partner direct, traditional) and core metrics (CPM, CTR, CPA, reach/frequency) and results-driven optimizations
High proficiency with Microsoft Excel—formulas, pivot tables, charts, creating efficiencies
Strong written and verbal communication skills
Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
A data-driven, independent, and analytical approach to problem solving
The ability to work independently as well as with a team in a fast paced, goal-oriented environment
Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

Nice To Haves

Experience using The Trade Desk, Amazon DSP, StackAdapt or other programmatic DSP's preferred, but not required
Experience using DoubleClick/CM360 preferred, but not required

Responsibilities

Assist in client strategy communication regarding recommended digital and traditional tactics, including specifics on targeting, investment levels, ad types and inventory
Responsible for day-to-day campaign management of various campaigns across different platforms, including bringing optimization recommendations to the media lead
Drafting insights for media lead to inform client-facing reports, including both data visualization and insights.
Responsible for providing accurate reporting metrics for various client-facing deliverables
Research and meet with various vendors and direct publishers, learning their evolving capabilities and related industry trends.
Lead IO creation and trafficking for digital buys. Manage day-to-day vendor relationships, including pacing, optimizations and ongoing communication
Assist in trafficking for traditional media channels
Own the building and optimization of programmatic campaigns using Collective Measures' ad tech stack
Have a primary role in ideating and implementing optimization strategies for programmatic campaigns across multiple channels (display banner, online video, audio, native, Connected TV)
Check campaigns regularly and adjust bids, audiences, creative, etc. to improve performance