Marketing Strategy Manager (Open to hiring at Senior level)

Wellmark, Inc.•Des Moines, IA

10d•Hybrid

About The Position

As a Marketing Strategy Manager, you will help shape how Wellmark brings value to employer groups, producers, consultants, and other key business audiences. You will partner across marketing, sales, account management, analytics, and business teams to translate customer insights, market intelligence, and business priorities into strategies that support growth, strengthen relationships, and advance Wellmark’s position in the market. The role calls for a strategic marketer who connects business goals, customer needs, and market opportunities to create actionable marketing plans. You will develop value propositions, support sales enablement, contribute to campaign and go-to-market strategies, and influence stakeholders across a complex organization. The position involves using data and insights to uncover opportunities, make recommendations, and measure results, while working through ambiguity and building partnerships around a common vision. The Marketing Strategy Manager analyzes business and marketing data, market trends, customer insights, and competitive insights to inform strategy. The role develops strategic briefs, roadmaps, budgets, personas, journey maps, value propositions, positioning, and audience priorities; partners with channel, creative, analytics, and execution teams; advises stakeholders on marketing decisions; develops measurement and test-and-learn approaches; communicates recommendations and performance insights; and contributes to near- and long-term marketing planning. Other duties may be assigned.

Requirements

Bachelor’s degree in marketing or a related field, or direct and relevant work experience.
At least 5 years of experience in brand, performance, or digital marketing, with progressive responsibility for developing marketing strategies.
Ability to synthesize and translate business insights into clear recommendations and effective marketing strategies.
Understanding of marketing measurement and analytics to evaluate performance and inform decisions that improve marketing effectiveness.
Demonstrated record of owning and delivering measurable marketing and business outcomes through data-informed decision-making.
Strong written and verbal communication skills, including the ability to present recommendations clearly and persuasively and influence stakeholders.
Ability to serve as a strategic advisor, frame decisions, prioritize opportunities, and align stakeholders on paths to business goals.
Strong problem-solving skills and ability to collaborate across cross-functional teams.
Proactive, self-directed approach with strong planning, prioritization, and organizational skills; ability to manage multiple initiatives and adapt to changing business needs and market conditions.
Ability to build and maintain effective relationships with peers, stakeholders, and external partners.
Proficiency with marketing technology platforms to execute and optimize campaign elements.
Proficiency with Microsoft Word, Excel, and PowerPoint, and AI-enabled productivity tools including Copilot.

Nice To Haves

Experience developing customer-centric, omnichannel marketing strategies that deliver personalized experiences across the buyer journey.
Experience marketing to consumer or business audiences in health insurance, insurance, financial services, or another regulated industry.
Experience working with third-party sales channels as a growth driver.
Experience with account-based marketing (ABM) programs and platforms.
Advanced degree.

Responsibilities

Analyze business and marketing data, market trends, customer insights, and competitive insights to identify opportunities and inform strategy.
Connect business insights across the organization and translate them into strategies that drive business outcomes.
Document marketing goals, KPIs, and measurement plans in strategic assignment briefs.
Define value propositions, positioning, and audience prioritization to guide marketing programs.
Lead the creation and delivery of strategic artifacts, including assignment briefs, marketing roadmaps, budgets, customer personas, and journey maps.
Partner with channel owners, creative teams, analytics, execution leaders, and other business teams to maintain strategic alignment and consistency.
Advise business stakeholders by framing marketing decisions, prioritizing opportunities, and recommending paths to achieve business goals.
Develop and apply measurement strategies and test-and-learn approaches to evaluate performance, interpret results, diagnose drivers and gaps, and recommend adjustments.
Communicate strategic recommendations and performance insights to stakeholders and leadership audiences.
Contribute to near- and long-term marketing planning in partnership with team leadership.
Perform other duties as assigned.