Marketing Strategy Manager (Open to hiring at Senior level)

Wellmark • Des Moines, IA

9d

About The Position

The Marketing Strategy Manager helps shape how Wellmark brings value to employer groups, producers, consultants, and other key business audiences. The role partners across marketing, sales, account management, analytics, and business teams to translate customer insights, market intelligence, and business priorities into strategies that support growth, strengthen relationships, and advance Wellmark’s position in the market.

The position develops value propositions, supports sales enablement, contributes to campaign and go-to-market strategies, and influences stakeholders across a complex organization. It combines analytical thinking and creativity to identify opportunities, shape recommendations, and measure results, while maintaining a customer-centered mindset and strong business acumen. The role is open to hiring at the Senior level.

Wellmark is a mutual insurance company owned by policyholders across Iowa and South Dakota. The company describes its work as focused on member well-being, improving affordability and access to health care coverage, and advancing sustainability and innovation.

Requirements

• Bachelor’s degree in marketing or a related field, or direct and relevant work experience.
• At least 5 years of experience in brand, performance, or digital marketing, with progressive responsibility for developing marketing strategies.
• Ability to synthesize business insights into clear recommendations and effective marketing strategies.
• Understanding of marketing measurement and analytics to evaluate performance and inform decisions that improve effectiveness.
• Demonstrated ability to own and deliver measurable marketing and business outcomes through data-informed decision-making.
• Strong written and verbal communication skills, including the ability to present recommendations clearly and persuasively and influence stakeholders.
• Ability to serve as a strategic advisor, partner with stakeholders to frame decisions, prioritize opportunities, and align on paths to business goals.
• Strong problem-solving skills and ability to collaborate across cross-functional teams.
• Proactive, self-directed approach with strong planning, prioritization, and organizational skills; ability to manage multiple initiatives and adapt to changing business needs and market conditions.
• Ability to build and maintain effective relationships with peers, stakeholders, and external partners.
• Proficiency with marketing technology platforms to execute and optimize campaign elements.
• Proficiency with Microsoft Word, Excel, PowerPoint, and AI-enabled productivity tools, including Copilot.

Nice To Haves

• Experience developing customer-centric, omnichannel marketing strategies that deliver personalized experiences across the buyer journey.
• Experience marketing to consumer or business audiences in health insurance, insurance, financial services, or another regulated industry.
• Experience working with third-party sales channels as a growth driver.
• Experience with account-based marketing programs and platforms.
• Advanced degree.

Responsibilities

• Analyze business and marketing data, market trends, customer insights, and competitive insights to identify opportunities and inform strategy.
• Connect insights across the business and translate them into strategies that drive business outcomes.
• Document marketing goals, KPIs, and measurement plans in strategic assignment briefs.
• Define value propositions, positioning, and audience prioritization to guide marketing programs.
• Lead creation and delivery of strategic artifacts, including assignment briefs, marketing roadmaps, budgets, customer personas, and journey maps.
• Partner with channel owners, creative teams, analytics, execution leaders, and other business partners to maintain strategic alignment and consistency across initiatives.
• Advise business stakeholders by framing marketing decisions, prioritizing opportunities, and recommending paths forward to achieve business goals.
• Develop and apply measurement strategies and test-and-learn approaches to evaluate performance, interpret results, diagnose drivers and gaps, and recommend adjustments to improve marketing effectiveness.
• Communicate strategic recommendations and performance insights to stakeholders and leadership audiences.
• Contribute to near- and long-term marketing planning with team leadership.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager