Marketing Strategy Lead, Client Stories

JPMorgan Chase & Co. • New York, NY

10d • $133,000 - $195,000 • Onsite

About The Position

As a Vice President on J.P. Morgan Payments’ Marketing Client Stories team, the Marketing Strategy Lead owns the strategy, execution, and distribution of a portfolio of client story programs, reporting to the Head of Client Stories. The role produces client stories across video, written case studies, and other formats in close partnership with clients, relationship and sales teams, and marketing partners across regions.

The role sets editorial direction, selects stories that advance Payments narratives and business priorities, and makes portfolio trade-offs among stakeholder requests. It leads production to high creative, brand, and delivery standards; builds client relationships and guides clients through interviews and approvals; and translates strategic priorities into briefs, creative direction, and success criteria. The position partners with sales, campaign, product marketing, and regional teams to place stories where they can have impact, and evolves program measurement, formats, and approaches.

The role also manages program operations end to end, including pipeline, intake, timelines, governance, budgets, agencies, and vendors. It uses AI tools to scale workflows while maintaining quality, and influences senior leaders and partners across the firm. This is a full-time, in-office position.

Requirements

• At least 8 years of experience in marketing, such as customer, content, brand, integrated, creator/influencer, or community marketing.
• Strong senior-level editorial judgment, including experience selecting stories, managing a content portfolio and pipeline, and aligning work with strategic narratives and priorities.
• A body of storytelling work across video, written, and other formats, maintained to a consumer-grade creative standard.
• Experience working directly with clients or customers and frontline sales or relationship teams to develop and secure stories.
• Experience owning complex programs end to end, from strategy through execution, in a large, matrixed organization.
• Ability to influence and persuade senior stakeholders without direct authority, supported by business acumen, executive presence, and clear, compelling communication.
• Experience managing agencies, budgets, and production partners, including interview coordination and video shoot logistics.
• Exceptional attention to detail and prioritization judgment in a fast-moving environment, with a proactive and accountable mindset.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience building customer advocacy, reference, or client storytelling programs.
• Experience piloting storytelling formats or approaches beyond traditional content.
• Experience marketing to corporate or business clients.
• Financial services or payments industry experience.
• Experience using AI tools to scale creative and operational workflows.

Responsibilities

• Set editorial direction for assigned programs, selecting which client stories to pursue and ensuring each advances key Payments narratives and business priorities in alignment with the overall client stories strategy.
• Make portfolio trade-offs among competing stakeholder requests and clearly explain decisions to gain senior leaders’ understanding and support.
• Lead production of high-quality client stories, including video, written case studies, and other content, ensuring strong craft, brand standards, and on-time delivery across internal partners and agencies.
• Build trusted relationships with clients and relationship teams, shape narratives, prepare interview briefs, and guide clients through storytelling and approvals.
• Translate strategic priorities into briefs, creative direction, and success criteria for each story.
• Partner with sales, campaign, product marketing, and regional teams to place stories in initiatives and moments where they can have the greatest impact, connecting them to in-market messaging, campaign outcomes, and business impact.
• Evolve how client storytelling is measured and reported, and drive success against established benchmarks.
• Guide program development by identifying new formats and approaches that increase the impact of client stories, and partner across marketing to implement strong ideas.
• Manage program operations end to end, including pipeline, intake, timelines, governance, budgets, and vendor partnerships.
• Use AI tools to scale workflows while protecting quality.

Benefits

• Competitive total rewards package, including base salary and, for eligible roles, commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed