Marketing Strategy Lead

Westfield•Westfield Center, OH

3d•Hybrid

About The Position

The Marketing Strategy Lead partners with Westfield’s Small Business and Middle Market teams to translate business priorities into actionable B2B marketing strategies, plans, and initiatives. With a focus on agency relationships, sales enablement, and agent engagement, the role helps communicate Westfield’s value, equip agents and agency-facing teams, and support profitable growth. It works across Sales, Product, Underwriting, Research & Insights, Communications, Digital, and Creative teams to connect business objectives to coordinated marketing execution. This individual-contributor role combines B2B marketing expertise and strategic thinking with hands-on planning, coordination, and execution. It develops strategic marketing plans, identifies marketing opportunities, creates project briefs, manages campaign budgets, and coordinates marketing initiatives. Success requires strategic thinking, relationship building, project management, and the ability to influence and move work forward through others.

Requirements

At least 5 years of experience in Marketing or a related field.
Bachelor’s degree in Business, Marketing, or a related field, and/or commensurate work experience.
Certified Marketing Management Professional (CMMP) certification is listed under Licenses and Certifications.

Responsibilities

Develop B2B marketing and sales enablement strategies, content, and resources that equip agency-facing teams and agents to communicate value, identify opportunities, and support customer conversations.
Develop and execute strategic marketing plans with business unit leaders, aligning sales plans, profitable growth, and forecasts with business unit goals.
Identify new or improved marketing strategies, evaluate opportunities, interpret agent, customer, and consumer needs, and use market research and customer analytics.
Assess marketing opportunities; develop, implement, and measure programs that advance marketing strategy through traditional and innovative channels, including digital, mobile, and social media.
Translate strategy into sales plans for business units and define business unit market positioning in relation to strategic objectives, value propositions, differentiators, and agent and customer engagement experiences.
Work with business unit product management, channel strategy, and portfolio assurance responsibilities to determine capability requirements and opportunities for marketing plans.
Define and monitor success and control measures, monitor business unit functionality, and make deliverable management and control conclusions.
Use customer and end-user insights and market and competitor analysis to identify target-market and business unit opportunities for profitable growth.
Conduct fact-based market analysis to evaluate, prioritize, and recommend marketing opportunities aligned with corporate and business unit objectives.
Develop and maintain a segment value proposition based on an understanding of consumer and market dynamics.
Collaborate with business unit teams and corporate functions to align segment marketing and value proposition vision, strategy, and roadmap with corporate strategy, focusing on target markets, customer propositions and experiences, marketing strategy, and innovation.
Use an agile mindset and act as a change leader by building organizational understanding of segment strategy and engaging and educating stakeholders on the strategy and its benefits.