Marketing Strategist - Innovation

Brightspeed•Charlotte, NC

18h

About The Position

The Marketing Strategist – Innovation develops forward-thinking marketing strategies to drive consumer growth, strengthen the Brightspeed brand, and create opportunities to engage and acquire customers. As part of the Growth Marketing Strategy team, the role connects consumer insights, emerging technologies, competitive dynamics, and cultural trends to actionable strategies and initiatives. It combines strategic thinking with practical execution, translating innovative ideas into integrated campaigns, test-and-learn initiatives, and scalable growth opportunities with measurable business outcomes. The position leads insight-driven marketing initiatives from opportunity identification and concept development through execution and performance evaluation. It works with teams across marketing and the wider business to develop, test, evaluate, and scale initiatives, and presents strategic recommendations to stakeholders and senior leadership. Brightspeed provides internet services across twenty states in the Midwest and South and is working to upgrade copper infrastructure to fiber optic technologies. This office-based role requires regular use of computers, communication platforms, and standard office equipment. It includes virtual and in-person meetings and may involve occasional business travel. The company describes its workforce as hybrid, with roles designated as remote, hybrid, office, or field-based depending on the position, business needs, and circumstances; the specific designation for this role is not stated.

Requirements

Bachelor's degree in Marketing, Business, Strategy, Communications, or a related field.
At least 5 years of experience in marketing strategy, growth marketing, brand strategy, innovation, consumer insights, consulting, or a related discipline.
Demonstrated experience developing consumer-facing marketing strategies and integrated marketing campaigns.
Experience translating consumer research, behavioral data, and market insights into actionable business and marketing strategies.
Experience collaborating with cross-functional teams to develop and execute marketing initiatives across multiple channels.
Strong strategic and analytical thinking, including the ability to connect consumer, technology, competitive, and cultural trends to business growth opportunities.
Solid understanding of consumer marketing, customer acquisition, audience segmentation, positioning, value proposition development, and integrated marketing strategy.
Ability to balance innovative, future-focused thinking with practical execution and measurable commercial outcomes.
Strong knowledge of digital marketing, media, CRM, brand, and offline marketing channels.
Ability to synthesize complex research, data, and insights into clear, compelling strategies and recommendations.
Strong curiosity and awareness of emerging technologies, evolving consumer behaviors, media trends, and marketing innovation.
Experience developing strategic campaign briefs, business cases, and test-and-learn frameworks.
Strong storytelling, communication, and presentation skills, including ability to influence senior leaders and cross-functional stakeholders.
Excellent collaboration and relationship-building skills, including ability to align diverse teams around shared objectives.
Comfort operating in ambiguity, challenging conventional approaches, and developing strategies where established processes may not exist.
Results-oriented mindset and ability to balance creativity, consumer insights, experimentation, and measurable business impact.
Strong organizational and prioritization skills, including ability to manage multiple strategic initiatives simultaneously.
Ability to perform the essential functions of the position, with or without reasonable accommodation.

Nice To Haves

Experience in telecommunications, broadband, technology, subscription services, or other highly competitive consumer industries.
Experience developing innovation-led marketing strategies, growth initiatives, or new customer acquisition approaches.
Familiarity with AI-enabled marketing capabilities, personalization, emerging media platforms, and marketing technology.
Experience designing, executing, and scaling marketing pilots or experimentation programs.
Experience partnering with creative agencies, media teams, analytics functions, and product organizations to deliver integrated marketing initiatives.

Responsibilities

Develop integrated marketing strategies that support consumer awareness, consideration, acquisition, and growth, aligned with business objectives.
Translate consumer behavior, market research, competitive intelligence, and emerging trends into marketing strategies, campaigns, and growth opportunities.
Identify innovative ways to reach, engage, and convert prospective customers across the acquisition journey.
Monitor consumer, cultural, technology, media, and industry trends for emerging opportunities and potential competitive advantages.
Evaluate innovations such as AI, personalization, emerging media platforms, and evolving consumer technologies to inform marketing strategy.
Develop forward-looking marketing concepts, business cases, and strategic recommendations for initiatives, pilots, partnerships, and capabilities.
Identify unmet consumer needs and changing expectations to inform value propositions, messaging, customer experiences, and campaigns.
Lead insight-driven marketing initiatives from opportunity identification and concept development through execution and performance evaluation.
Create campaign briefs specifying target audiences, consumer insights, strategic opportunities, value propositions, messaging, channel strategies, and desired business outcomes.
Partner with Creative, Media, CRM, Digital, Product, Brand, Analytics, and external agencies to turn strategies into executable campaigns.
Establish hypotheses and test-and-learn frameworks to evaluate marketing approaches, messages, channels, technologies, and customer experiences.
Collaborate with Analytics and channel teams to define success metrics, assess campaign effectiveness, and turn performance results into recommendations.
Develop strategies to scale successful pilots across Brightspeed's footprint.
Serve as a strategic thought partner to Marketing, Product, Sales, Customer Experience, Technology, and other business functions to identify and advance growth opportunities.
Build cross-functional alignment by communicating consumer opportunities, strategic rationale, expected business value, and measurable outcomes.
Present strategic recommendations and innovation opportunities to stakeholders and senior leadership, influencing decisions and advancing initiatives from concept to execution.
May perform other duties as assigned.