Marketing Strategist - Innovation

Brightspeed•Charlotte, NC

About The Position

The Marketing Strategist – Innovation develops forward-thinking marketing strategies to drive consumer growth, strengthen the Brightspeed brand, and create new opportunities to engage and acquire customers. As part of the Growth Marketing Strategy team, the role connects consumer insights, emerging technologies, competitive dynamics, and cultural trends to actionable marketing strategies and initiatives. The position combines strategic thinking with practical execution, translating innovative ideas into integrated campaigns, test-and-learn initiatives, and scalable growth opportunities that deliver measurable business outcomes. It collaborates with teams across Marketing, Product, Sales, Customer Experience, Technology, and other functions, and presents strategic recommendations to stakeholders and senior leadership. The role is primarily office-based, with regular use of computers, communication platforms, and standard office equipment. It includes virtual and in-person meetings, presentations, and collaborative working sessions, and may require occasional business travel. The employee must be able to perform the essential functions of the position, with or without reasonable accommodation.

Requirements

Bachelor's degree in Marketing, Business, Strategy, Communications, or a related field.
At least 5 years of experience in marketing strategy, growth marketing, brand strategy, innovation, consumer insights, consulting, or a related discipline.
Demonstrated experience developing consumer-facing marketing strategies and integrated marketing campaigns.
Experience translating consumer research, behavioral data, and market insights into actionable business and marketing strategies.
Experience collaborating with cross-functional teams to develop and execute marketing initiatives across multiple channels.
Strong strategic and analytical thinking, including the ability to connect consumer, technology, competitive, and cultural trends to business growth opportunities.
Understanding of consumer marketing, customer acquisition, audience segmentation, positioning, value proposition development, and integrated marketing strategy.
Ability to balance innovative, future-focused thinking with practical execution and measurable commercial outcomes.
Knowledge of digital marketing, media, CRM, brand, and offline marketing channels.
Ability to synthesize complex research, data, and insights into clear, compelling strategies and recommendations.
Curiosity and awareness of emerging technologies, evolving consumer behaviors, media trends, and marketing innovation.
Experience developing strategic campaign briefs, business cases, and test-and-learn frameworks.
Strong storytelling, communication, and presentation skills, with the ability to influence senior leaders and cross-functional stakeholders.
Collaboration and relationship-building skills, with the ability to align diverse teams around shared objectives.
Comfort operating in ambiguity, challenging conventional approaches, and developing strategies where established processes may not exist.
Results-oriented approach that balances creativity, consumer insights, experimentation, and measurable business impact.
Strong organizational and prioritization skills, including the ability to manage multiple strategic initiatives simultaneously.
Ability to participate in virtual and in-person meetings, presentations, and collaborative working sessions.
Ability to perform the essential functions of the position, with or without reasonable accommodation.

Nice To Haves

Experience in telecommunications, broadband, technology, subscription services, or other highly competitive consumer industries.
Experience developing innovation-led marketing strategies, growth initiatives, or new customer acquisition approaches.
Familiarity with AI-enabled marketing capabilities, personalization, emerging media platforms, and marketing technology.
Experience designing, executing, and scaling marketing pilots or experimentation programs.
Experience partnering with creative agencies, media teams, analytics functions, and product organizations to deliver integrated marketing initiatives.

Responsibilities

Develop integrated marketing strategies that drive consumer awareness, consideration, acquisition, and growth in alignment with broader business objectives.
Translate consumer behavior, market research, competitive intelligence, and emerging trends into actionable marketing strategies, campaigns, and growth opportunities.
Identify innovative approaches to reaching, engaging, and converting prospective customers across the acquisition journey.
Monitor consumer, cultural, technology, media, and industry trends to identify opportunities and potential competitive advantages.
Evaluate innovations such as artificial intelligence, personalization, emerging media platforms, and evolving consumer technologies to inform future marketing strategies.
Develop forward-looking marketing concepts, business cases, and strategic recommendations for new initiatives, pilots, partnerships, and capabilities.
Identify unmet consumer needs and changing expectations to inform value propositions, messaging, customer experiences, and marketing campaigns.
Lead insight-driven marketing initiatives from opportunity identification and concept development through execution and performance evaluation.
Create campaign briefs defining target audiences, consumer insights, strategic opportunities, value propositions, messaging, channel strategies, and desired business outcomes.
Partner with Creative, Media, CRM, Digital, Product, Brand, Analytics, and external agencies to translate strategies into executable campaigns.
Establish hypotheses and test-and-learn frameworks to evaluate marketing approaches, messages, channels, technologies, and customer experiences.
Collaborate with Analytics and channel teams to define success metrics, assess campaign effectiveness, and turn results into recommendations.
Identify successful pilots and develop strategies to scale proven initiatives across Brightspeed's footprint.
Serve as a strategic thought partner to Marketing, Product, Sales, Customer Experience, Technology, and other business functions to identify and advance growth opportunities.
Build cross-functional alignment by articulating consumer opportunities, strategic rationale, expected business value, and measurable outcomes.
Present strategic recommendations and innovation opportunities to stakeholders and senior leadership, influencing decisions and driving initiatives from concept to execution.
Perform other duties as assigned.