Marketing Specialist

Mister Car Wash•Tucson, AZ

1d•Onsite

About The Position

Mister Car Wash is seeking a Marketing Specialist for its Headquarters team. The role administers the Unlimited Wash Club®, the company’s subscription-based program, and manages and improves processes central to its operation. The Marketing Specialist reports to the Membership & Category Marketing Manager, Senior, and works closely with Marketing, Operations, IT, Accounting, and Finance. The role implements membership growth strategies and supports program operations and compliance. This includes introducing pricing and product offerings, supporting membership conversions during acquisitions and launches at new locations, analyzing program performance, improving member acquisition and retention, troubleshooting operational systems, supporting field teams, and maintaining program policies, rules, and terms and conditions.

Requirements

Bachelor’s degree in Marketing, Finance, Analytics, Business Administration, or Economics, or equivalent strong industry experience or functional expertise in subscription program management.
1–2 years of experience, with some experience in program management, product management, product development, or project management.
Recent bachelor’s or master’s graduates with relevant subject-matter expertise through internships or coursework may be considered.
Marketing and program management experience, preferably in a subscription-based membership program.
Knowledge of membership, subscription, or loyalty programs, CRM, and RFM or behavior-based modeling.
Strong financial analysis and problem-solving skills.
Excellent oral and written communication skills.
Excellent interpersonal, presentation, and project management skills, including the ability to influence across the organization at multiple levels.
Advanced knowledge of personal computers and Microsoft Office products, including Excel, Word, and PowerPoint.

Nice To Haves

Multi-unit retail or direct-to-consumer industry experience.
Business intelligence software experience, preferably Domo.

Responsibilities

Implement new pricing and product offering strategies, including system implementation, field training, and customer communications.
Assist with converting and integrating members into the Unlimited Wash Club during acquisitions.
Analyze program performance and recommend program changes or initiatives to increase member acquisition and retention.
Participate in enhancements to the member experience, including idea generation, design, testing, implementation, and member training.
Partner with Operations, Training, and Customer Care to improve member signup and retention processes.
Provide day-to-day support and troubleshooting for systems and processes critical to the Unlimited Wash Club, working with internal teams and outside service providers.
Support regional and general manager teams at more than 550 store locations to support program operations, billing, member acquisition, and retention.
Assist with membership launch and growth at new-build locations.
Partner with Procurement to manage supplier programs, including member vehicle ID tag requirements and purchases.
Own Unlimited Program policies, compliance, rules, and terms and conditions.
Audit systems and the member base to ensure accurate pricing, billing, and service delivery by geographic location.
Assist with creating and implementing customer-facing communications, including membership terms and conditions.
Serve as the program subject-matter expert to support decision-making and communication internally and with members.
Participate in due diligence during acquisitions.