Marketing Specialist

Air Force Materiel Command•Robins AFB, GA

10d•Onsite

About The Position

This Non-appropriated Fund (NAF) position is assigned to the Marketing department at Robins AFB. The Marketing Specialist assists a higher-graded Chief or Director in developing and implementing marketing programs for the Services Squadron and supports marketing, promotional, editorial, and pictorial functions. The position works under the direction of the Marketing Director or Community Services Flight Chief to plan, develop, deploy, and maintain the 78th Force Support Squadron website and its digital, social media, and other online content. The employee serves as the primary web, social media, and digital content administrator, keeping content current and accurate and ensuring sites and profiles remain functional and operational. Duties include writing, editing, and designing digital publishing content; creating interactive multimedia for multiple platforms; assisting with marketing collateral, surveys, graphics, photography, videography, and campaigns; and distributing marketing materials through platforms such as Facebook, Instagram, Twitter, and LinkedIn. The role also supports text and email campaigns, online forms, analytics, SEO, metrics, and market research. The Marketing Specialist works with department colleagues to ensure digital content supports squadron and mission objectives and reflects Air Force standards, and coordinates with Air Force agencies responsible for web content and security to meet regulations and DoD guidelines. The employee evaluates and applies relevant communication technologies and trends to increase customer engagement and brand exposure, and assists in developing communication strategies and conducting market research. Flexibility is required to attend events and functions during the day, evening, weekends, and holidays for media coverage, including live streaming. Other tasks include updating collateral in FSS facilities, preparing weekly presentations promoting squadron events, and performing other duties as assigned.

Requirements

Experience providing general knowledge of marketing and advertising principles and practices.
Experience demonstrating the ability to research, select, arrange, and compose material and maintain well-organized files.
Specialized experience demonstrating the ability to design and lay out advertising copy and artwork using desktop publishing, word-processing, and other software.
Experience developing, conducting, and analyzing market research information.
Skill in Adobe applications, including Photoshop, Lightroom, Premiere Pro, Illustrator, and InDesign, and Microsoft applications.
Proficiency with a DSLR camera and video equipment.
Ability to read, write, and speak English.
Skill in dealing with customers and the public.
A valid state driver's license.
Ability to complete a background investigation with favorable results.
Consent to pre-employment and random drug testing; this position is designated as a Test Designated Position.
A degree with emphasis in business, marketing, communications, and/or web design is strongly desired, but education cannot substitute for required experience.
Highly qualified candidates must have more than one year of Family and MWR or FSS MilMark Marketing experience as a Marketing Specialist.

Nice To Haves

A degree with emphasis in business, marketing, communications, and/or web design.
More than one year of Family and MWR or FSS MilMark Marketing experience as a Marketing Specialist (required for highly qualified consideration).

Responsibilities

Assist a higher-graded Chief or Director in developing and implementing Services Squadron marketing programs.
Assist with marketing, promotional, editorial, and pictorial functions.
Plan, develop, deploy, and maintain the 78th Force Support Squadron website and its digital content under the direction of the Marketing Director or Community Services Flight Chief.
Administer web, social media, and digital content, keeping it current and accurate and ensuring sites and profiles remain functional and operational.
Update, add, delete, back up, restore, and revise content based on Marketing Office information or approved leadership input.
Write, edit, and design content for digital publishing, including interactive multimedia, animations, GIFs, live-streaming feeds, and special effects.
Assist with marketing collateral, surveys, graphics, photography, videography, and campaigns.
Help create and distribute marketing materials across platforms including Facebook, Instagram, Twitter, and LinkedIn; perform other marketing tasks such as text and email blasts.
Coordinate with Marketing team members to ensure digital content meets squadron and mission objectives and reflects Air Force standards.
Work with Air Force agencies governing web content and security to ensure compliance with regulations and DoD guidelines.
Explore, recommend, use, and optimize communication methods and technologies; identify relevant strategies, technologies, and industry trends and apply them to increase customer engagement and brand exposure.
Assist in developing communication strategies to reach target markets effectively and efficiently.
Assist with surveys and focus groups, collect and tabulate data, and analyze results.
Create and administer interactive online forms and documents; track and report user analytics, links, statistics, SEO, other metrics, and platform data.
Attend FSS events and functions, including day, evening, weekend, and holiday events, to provide media coverage, including live streaming.
Update collateral in FSS facilities and prepare weekly briefing presentations promoting squadron events.
Perform other duties as assigned.