Marketing Specialist

Taylor Morrison•Frisco, TX

About The Position

As a Marketing Specialist at Taylor Morrison, you will work with the Area Marketing Director to meet customer needs while maximizing company profits. You will support the efficient and effective coordination and execution of corporate marketing activities by providing creative, analytical, organizational, and coordination support. The position works with the Marketing Manager, Sales team, and sales and marketing management on marketing programs, digital and social initiatives, events, sales-office and model-home materials, visual assets, reporting, and project resources. The role is considered exempt under wage-hour law. It involves office or non-manual work related to management or general business operations and includes independent judgment and discretion on significant matters. The position reports to a Division/Corporate Office/Community daily and follows a schedule. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field, or 3–4 years of marketing experience.
Proficiency in Microsoft Office applications and computer skills.
Strong oral and written communication skills.
Strong organizational skills.
Customer-service orientation and commitment to prioritizing customers.
Ability to be flexible and prioritize tasks to meet deadlines.
Able to perform the essential functions, including accessing and using a computer or electronic device, having face-to-face conversations, and moving around the work environment as needed.
Taylor Morrison experience and/or successful completion of a training program may override the stated education and/or experience requirement.

Nice To Haves

Photoshop experience.

Responsibilities

Assist with tasks assigned to support implementation of marketing programs.
Manage website information across site sources, including floor plans, site maps, pricing, community information, directions, photo galleries, and other data; coordinate monthly web audits.
Assist the Marketing Manager with digital and social media initiatives.
Manage the schedule and execution of emails and e-blasts, and work with the Marketing Manager to track program success.
Assist with production, planning, and staffing of special projects and events, including Grand Openings.
Assist the Sales team with marketing requests and troubleshooting.
Administer collateral and maintain collateral supplies, including floor plans and interactive site maps.
Coordinate setup of new sales offices, the interactive sales office, and model-home experience items.
Order, coordinate, and arrange installation of model exterior, entrance, and off-site signage.
Provide the Marketing Manager with information for marketing programs and collateral development.
Schedule, gather, organize, and maintain visual assets, including photography, virtual tours, Matterport tours, and floor plan and community videos.
Provide the Marketing Manager with regular traffic, web analytics, and other reports.
Communicate marketing initiatives to sales and marketing management and the Sales team.
Maintain and organize project files, budgets, spreadsheets, and other project resources.
Perform other duties as assigned.
Report to a Division/Corporate Office/Community daily and adhere to the schedule.
Access, input, and retrieve information using a computer or electronic device; communicate face-to-face with customers, coworkers, and managers; and comply with company policies and procedures.
Operate a motor vehicle if applicable.