Marketing Specialist

Smithfield Foods•Smithfield, VA

15d

About The Position

The Marketing Specialist supports brand management, marketing, and business initiatives for Smithfield, Eckrich, and Nathan's Famous. The role analyzes consumer, category, and financial data to identify insights and opportunities; develops marketing briefs and business recommendations; coordinates cross-functional projects; and supports campaigns, innovation launches, digital content, public relations, and influencer programs. The position works with internal partners, external vendors, and customers to deliver results.

Requirements

Bachelor's degree from an accredited four-year college or university in Marketing, Business Administration, or a related field, and 2 or more years of relevant experience with syndicated data, plus expertise in sales, marketing, category management, or trade marketing; or an equivalent combination of education and experience.
Proficiency with PC applications, including Windows, Excel, and PowerPoint.
Ability to use Excel Pivot Tables and database queries to synthesize actionable recommendations.
Strong verbal and written communication skills tailored to different organizational levels.
Ability to work effectively in cross-functional environments.
Willingness to travel up to 15%.

Responsibilities

Support the development and execution of annual brand plans, integrated marketing campaigns, innovation launches, and business initiatives.
Assist Brand Managers with marketing strategies, promotional programs, and consumer communications across digital, social, retail, and shopper marketing channels.
Develop marketing briefs for agencies and internal partners, specifying objectives, audiences, insights, messaging, deliverables, timelines, and success metrics.
Coordinate timelines, deliverables, and cross-functional communication for innovation projects.
Analyze syndicated data, including Circana point-of-sale and panel data, to identify trends, opportunities, competitive dynamics, and performance drivers.
Use consumer research, Mintel reports, custom studies, surveys, and marketplace insights to inform recommendations and strategic initiatives.
Prepare recurring business reviews, category analyses, and performance scorecards to assess brand health and campaign effectiveness.
Monitor marketing program performance and return on investment and recommend actions based on findings.
Support annual budget planning and monthly budget tracking; assist with P&L analysis, forecasting discussions, and post-promotion evaluations.
Partner with Finance to monitor spending against budget and identify efficiency and optimization opportunities.
Maintain product information and creative assets across brand websites, retailer platforms, and digital commerce channels.
Organize digital asset management systems and marketing asset libraries, including packaging files, photography, videos, sales materials, and brand guidelines.
Coordinate social media content calendars, creative assets, and community management activities with agency partners.
Monitor social campaign metrics and recommend optimizations to improve engagement and reach.
Support influencer programs through creator identification, brief development, content review, activation management, and reporting.
Assist with public relations initiatives, including media outreach support, press materials, campaign coordination, and event activation planning.
Develop sales presentations, customer-facing materials, and business-building recommendations for retailer customers.
Work with Sales and Category Management to identify opportunities for distribution, merchandising, promotions, and category growth.
Prepare analysis and insights for customer meetings, line reviews, and strategic business reviews.
Collaborate with Brand Management, Sales, Category Management, Consumer Insights, Finance, Innovation, Packaging, Graphics, Regulatory, Operations, and Supply Chain teams.
Coordinate agencies, internal partners, and external vendors, managing project timelines, deliverables, and stakeholder communications to support on-time, on-budget execution.
Perform other duties as assigned.