Marketing Specialist

Bold City Heating & Air • Jacksonville, FL

15d • Onsite

About The Position

Bold City Heating & Air, a local, family-owned company, is hiring a hands-on Marketing Specialist to help grow its presence throughout Northeast Florida. The position is based in Jacksonville, Florida, and is full-time and in-person. The role focuses on creating social media content, building local relationships, attending community events, and converting local connections into business opportunities. The Marketing Specialist will create and publish content across social media and Google Business Profile, capture photos and videos at job sites, develop referral partnerships, coordinate promotional and community activities, support customer-retention campaigns, organize marketing projects and budgets, and track marketing results.

Requirements

• Strong writing, organization, and communication skills.
• Comfortable introducing yourself, building relationships, and representing the company professionally.
• Experience with Canva and basic photo and video editing.
• Ability to create engaging short videos and social media content.
• Comfortable working independently and following through on projects.
• Valid driver’s license and ability to travel locally.
• Availability for occasional evening or weekend events.

Nice To Haves

• Two or more years of experience in marketing, social media, community outreach, or a related role preferred.
• HVAC or home services experience.

Responsibilities

• Plan, create, and publish content for Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile.
• Visit job sites to photograph installations, film short videos, interview technicians, and collect customer stories with permission.
• Represent Bold City at chamber meetings, networking groups, neighborhood events, and business associations.
• Develop referral relationships with realtors, property managers, home inspectors, neighborhood organizations, and local businesses.
• Organize sponsorships, vendor booths, giveaways, and other community opportunities to introduce the company to local homeowners.
• Create and coordinate social posts, flyers, email campaigns, and other materials promoting seasonal specials.
• Respond to social media comments and messages and route customer requests to the office.
• Help coordinate referral campaigns, maintenance reminders, customer appreciation, and system anniversary campaigns.
• Maintain a content calendar, track projects, coordinate vendors, and stay within approved budgets.
• Report on leads, booked appointments, referral activity, and campaign performance.

Benefits

• Health, dental, and vision benefits.
• Paid time off and paid holidays.
• Mileage reimbursement or company transportation for approved business travel.
• Opportunity to grow with a local, family-owned company.
• Annual base salary of $50,000–$60,000 plus quarterly performance bonuses.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed