Marketing Specialist

Fanatics Commerce•Redwood City, CA

4d•$70,000 - $85,000•Hybrid

About The Position

Fanatics Commerce is seeking an experienced Marketing Specialist for its digital marketing team, focused on paid search across the Fanatics, FansEdge, and Kitbag brand portfolio. The role drives paid search performance and revenue growth by managing PPC and Google Shopping campaigns, translating large data sets into measurable business outcomes, and using data, automation, and AI-enabled insights. The position partners with internal stakeholders and external platform and technology partners to align campaign strategy with business goals, improve campaign performance, and share insights across the eMarketing team. It creates and optimizes campaigns for major sporting events, product launches, and other fan moments, while managing budgets, automated bidding, reporting, and tracking integrity across the digital portfolio. The role also identifies process improvements, pilots platform capabilities, and adapts to emerging technologies. The primary place of performance is the company's Redwood City, California office, with in-office presence currently required three days per week under the company's hybrid work policy. The listed San Diego base salary range is $70,000–$85,000; the posting notes that this range may not apply to other locations and excludes incentive compensation.

Requirements

1–2 years of hands-on experience managing and optimizing Google and/or Bing paid search campaigns, with comprehensive knowledge of PPC or Google Shopping.
Experience managing and optimizing campaigns at scale, including large keyword sets in a multi-brand or multi-channel environment.
Experience managing automated bid strategies and other automated practices in digital marketing.
Strong quantitative and analytical skills, including the ability to use scientific analytic methods to interpret data and translate findings into actionable business outcomes.
Strong business reporting capabilities and high proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
Current knowledge of PPC industry trends, platform developments, and best practices across Google and Bing.

Nice To Haves

Familiarity with SQL.
Bachelor's degree preferred.

Responsibilities

Partner with internal stakeholders and external platform and technology partners, including Google and Bing, to align paid search strategy with business objectives and emerging capabilities.
Collaborate with the eMarketing team to share insights, surface trends, and improve the digital marketing function's collective knowledge and performance.
Contribute to budget discussions and spending recommendations in alignment with business priorities.
Create and launch paid search and shopping campaigns for live events, partner launches, and major product drops.
Structure and optimize campaigns to deliver relevant experiences across the Fanatics, FansEdge, and Kitbag digital storefronts.
Support major sporting events and other high-visibility fan moments with dedicated campaign launches, including outside normal business hours as needed.
Translate campaign performance data into clear marketing narratives for stakeholders.
Stay current with PPC industry trends, platform developments, and Google and Bing best practices.
Identify and implement process improvements in campaign creation, optimization, reporting, and tracking.
Work with platform and technology partners to pilot new features and advertising methodologies.
Apply analytical methods to large data sets to uncover actionable insights for strategy and spending decisions.
Monitor and analyze PPC campaign performance, providing regular insights and recommendations.
Manage and optimize automated bid strategies and other automated practices against business objectives.
Ensure campaigns are properly structured for performance, reporting, and tracking integrity across the digital portfolio.
Manage multiple concurrent workstreams accurately and accountably under pressure and against tight deadlines.
Apply AI and technology to improve efficiency, quality, and outcomes; use digital tools and data to inform decisions; adopt new technologies; and contribute to continuous improvement.