Marketing Specialist

Cuckoo Electronics America Inc • Cerritos, CA

26d • $65,000 - $80,000

About The Position

Cuckoo Electronics America is seeking a highly motivated and strategic Marketing Specialist to serve as a bridge between product development and marketing. The role contributes market insight throughout product development and takes ownership of bringing products to market. The successful candidate will translate product features into compelling value propositions and build go-to-market strategies in collaboration with cross-functional teams.

The Marketing Specialist conducts market research, competitive analysis, and trend forecasting; helps shape product specifications and concepts; develops positioning and messaging; and executes marketing plans and product launches across targeted channels. The role also partners with the Marketing Manager on campaign strategy, sales enablement, and launch execution. Cuckoo Electronics America is an Equal Opportunity Employer committed to an inclusive environment and consideration of applicants without regard to legally protected status.

Requirements

• Bachelor’s degree with a Marketing focus or equivalent marketing experience.
• At least 4 years of marketing experience, with a proven track record in product marketing, product development, or brand strategy.
• Demonstrated ability to build and execute comprehensive marketing plans and go-to-market strategies.
• Ability to interpret market data, consumer research, and campaign metrics to drive actionable business decisions.
• Exceptional written and verbal communication skills.
• Strong organizational skills and ability to manage multiple projects and product launches in a fast-paced environment.

Nice To Haves

• Bilingual proficiency in Korean and English.

Responsibilities

• Represent customer needs and desires to R&D and Product teams throughout the product development lifecycle.
• Conduct market research, competitive analysis, and trend forecasting to identify product opportunities and inform feature prioritization.
• Partner with R&D and Product teams to shape product specifications, features, and performance requirements using market and customer insights.
• Generate and pitch product concepts based on market data, customer feedback, and competitive positioning.
• Develop product positioning, messaging, and value propositions that differentiate products in the market.
• Execute go-to-market strategies and marketing plans across targeted channels, including product launches, content creation, social media, upselling, and cross-selling initiatives.
• Partner with the Marketing Manager on campaign strategy, sales enablement materials, and cross-functional launch execution.
• Use market research and analytics tools for research, analysis, and testing to generate insights that inform marketing strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level