Marketing Specialist

ARCXIS•Houston, TX

21h•Onsite

About The Position

The Marketing Specialist is an in-office position in Houston, Texas, supporting brand development and marketing initiatives across a portfolio of companies. Reporting to the VP of Marketing and the Executive VP of National Sales, the role contributes to the company’s growth and national brand through a broad range of projects. It involves collaboration with company leadership and the sales group, and supports a culture that values diversity of thought and open discussion.

Requirements

Bachelor of Arts in Marketing, Communications, or a related field.
1–5 years of marketing experience.
Comprehensive understanding of search engine optimization and website UI principles.
Strong copywriting and communication skills.
Expertise with Adobe Suite products, including InDesign, Photoshop, Premiere Pro, and Illustrator.
Experience managing key social media channels effectively.
Proficiency in Google AdWords and Google Analytics.
Experience using email marketing software such as Mailchimp or Canva.
Excellent Microsoft Office skills, especially PowerPoint.
Solid understanding of graphic design.
Track record of successful new product or brand launches.
Ability to work on multiple projects simultaneously across a portfolio of companies.
Dependable and professional, with strong communication skills; demonstrates mutual respect, a commitment to meaningful work, personal and professional growth, and a culture of discipline and excellence.

Nice To Haves

Video editing skills.

Responsibilities

Implement and maintain company brand standards, and assist with logo requests and questions about brand guidelines.
Manage external vendor relationships to ensure timely delivery of promotional items and collateral for events, employees, and new hires.
Own web content and SEO strategies across the company portfolio, including creating and maintaining copy, photography, and video.
Coordinate submissions for industry awards.
Project-manage internal and external events, including companywide training, employee engagement and recruitment events, tradeshows, conferences, sponsorships, and speaking opportunities.
Assist with creating and publishing internal and external communications content in line with the marketing and communications strategy, including blog posts, newsletters, e-blasts, press releases, flyers, webinars, brochures, presentations, and flip-books.
Assist with planning, creating, and publishing social media posts across multiple channels.
Take ownership of special projects related to industry updates and initiatives.
Work with the sales group on lead harvesting and nurturing strategies.
Report on and analyze marketing metrics, including lead generation, PPC, social media, and website data.