Marketing Specialist
About The Position
The Marketing Specialist supports the Credit Union’s mission and strategic goals by assisting with marketing campaigns and initiatives that promote financial education, membership growth, and loan growth. The role helps promote financial products and services, communicate the Credit Union’s education-focused banking approach, and foster positive community relationships. Day-to-day work includes content creation, digital media updates, website maintenance, and community outreach. The Specialist is a collaborative, detail-oriented communicator who follows compliance guidelines and helps uphold member trust. The Specialist creates and produces marketing collateral; coordinates social media content, scheduling, audience interactions, and engagement tracking; and represents the Credit Union’s brand, mission, and values across public touchpoints. The role also participates in local outreach, sponsorships, volunteer projects, and school partnerships, including logistical preparation and on-site event coordination. Website responsibilities include regular maintenance and optimization, applying SEO, AEO, and GEO practices, and analyzing digital performance metrics to identify improvements that support engagement, loan growth, and membership growth.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or related experience equivalent to the degree.
- Experience with content creation tools such as Canva, Adobe Creative Suite, or similar.
- Experience with digital marketing tools and analytics platforms such as Google Analytics, Meta Business Suite, Constant Contact, or similar.
- Experience managing a website; Squarespace experience is preferred.
- Excellent written, verbal, editing, and visual communication skills.
- Strong organizational, project management, and collaboration skills.
- Interest in community outreach, public interaction, and promoting local financial education initiatives.
- Current valid driver’s license with a clean driving record.
Nice To Haves
- Experience managing a website using Squarespace.
Responsibilities
- Assist with the design, copywriting, and production of marketing collateral across channels and formats, ensuring brand alignment, accurate product promotion, and regulatory compliance.
- Coordinate and maintain the Credit Union’s social media channels by creating and scheduling posts, monitoring comments and messages, and tracking engagement metrics.
- Share timely social media updates, financial literacy tips, member stories, and promotional announcements in a tone consistent with the brand.
- Uphold and reinforce the Credit Union’s image, mission, core values, and strategic initiatives across public touchpoints and day-to-day interactions.
- Promote consistent visual branding, tone, and member-focused standards in marketing materials and live interactions.
- Participate in local outreach initiatives, sponsorship events, volunteer projects, and school partnerships.
- Assist with event logistics, preparation, setup, and on-site coordination; engage with attendees to promote brand awareness, provide financial education resources, and build local relationships.
- Maintain, update, and optimize the Credit Union’s website to provide an intuitive user experience and accurate, engaging content.
- Apply SEO, AEO, and GEO practices, including keyword enhancements, metadata management, and keeping content current.
- Monitor and analyze digital performance metrics, including traffic trends, bounce rates, user navigation, and conversions, and provide actionable insights to improve engagement and support growth goals.
- Follow compliance guidelines and help uphold member trust.
Benefits
- Quarterly bonus earning potential.
- Up to 160 hours of PTO per year (four weeks), beginning immediately.
- Paid holidays (10 additional days off per year).
- $0-premium health, dental, and vision insurance plan options, plus a Credit Union HSA contribution.
- 401(k) plan with a 100% company match on contributions up to 6%.
- Active wellness program with gym membership reimbursements and other offerings.
- Optional ancillary benefits, including cancer, critical illness, accident, and life insurance.
- Dependent Care flexible spending account.
- Mental health resources.
- An additional 8 hours of PTO for community involvement opportunities.
- Career development.
- High-energy team that celebrates personal and team successes.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
