Marketing Specialist

Horizon Farm Credit•Lewisburg, PA

11d•$51,900 - $75,200•Hybrid

About The Position

Horizon Farm Credit is recruiting one Marketing Specialist to join its CX & Marketing team. The position is eligible for a hybrid work environment, with work possible from the Lewisburg, Mechanicsburg, or Mount Joy, Pennsylvania offices. The role supports the organization’s marketing initiatives and business objectives by helping build and strengthen its brand, promote its products, services, and mission, and connect with customers and communities throughout its territory. The Marketing Specialist collaborates with internal teams and business partners to plan and execute campaigns and projects, create engaging content, analyze campaign performance, and provide marketing support to assigned business units. The role is suited to an organized, creative self-starter who can balance strategic thinking with creativity in a fast-paced, collaborative environment. Horizon Farm Credit describes itself as an agricultural expert and rural lender with more than 100 years of service to rural America. The role’s salary range is $51,900 to $75,200, with a midpoint of $63,600. Starting pay is based on relevant experience, qualifications, and internal equity considerations; most new hires are offered a rate between the minimum and midpoint.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Generally, zero to three years of marketing and communication experience.
Strong written and verbal communication skills, including the ability to write clearly, effectively, and creatively for varied audiences.
Demonstrated writing, editing, proofreading, and content-development abilities.
Strong organizational and project-management skills, including the ability to manage multiple priorities effectively.
Knowledge of marketing, advertising, digital marketing, and social media strategies and tactics.
Effective presentation and relationship-building skills.
Ability to think critically, solve problems, and identify creative solutions to business challenges.
Ability to thrive in a highly collaborative, fast-paced environment.
Ability to travel to branch offices, farm visits, events, training, and other business activities as needed.
Adaptability and flexibility in a changing work environment.
Prolonged periods of sitting at a desk and working on a computer are required.

Nice To Haves

Knowledge of agricultural production and economic factors affecting the region is preferred.
Farm Credit and agricultural background are preferred.

Responsibilities

Help plan, coordinate, and execute marketing campaigns and initiatives that support the Association’s business objectives and strategic priorities.
Create and distribute marketing collateral, communications, and content across digital and traditional platforms to promote products, services, and business initiatives.
Support customer insight and engagement efforts.
Develop messaging and content to generate awareness, strengthen brand recognition, and support lead generation.
Use digital marketing platforms to create, schedule, publish, and monitor marketing content and initiatives.
Track, analyze, and report campaign performance to assess effectiveness and identify opportunities for improvement.
Build and maintain internal and external relationships to develop strategic marketing solutions and support organizational goals.
Represent the marketing function and serve as a resource on assigned projects, committees, programs, and cross-functional workgroups.
Assist with marketing operations, including reporting, presentation development, platform maintenance, event coordination, resource development, and data management.
Recommend marketing best practices, contribute to communication strategies, and support execution of internal and external marketing plans.