Marketing Specialist

Global Tax Management•Wayne, PA

6d•Hybrid

About The Position

The Marketing Specialist supports Global Tax Management’s events, campaigns, and digital marketing efforts, while helping maintain marketing systems, content, collateral, and branded materials. The role works with internal leaders, agencies, and vendors to support brand consistency, data accuracy, and timely performance reporting. The position supports event planning and execution, leadership speaking engagements and sponsorships, HubSpot email campaigns and landing pages, marketing collateral and employee profiles, WordPress website updates, SEO, agency-led content and social media, performance reporting, awards submissions, and branded merchandise. It is based at GTM’s Wayne, Pennsylvania headquarters with a flexible hybrid schedule and requires travel of up to 20%.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
0–3 years of marketing experience.
Familiarity with marketing platforms, including automation and CRM systems, content management systems, design tools, project management tools, and web analytics tools.
Strong PowerPoint skills, including formatting and polishing professional presentations, and proficiency in the broader Microsoft Office suite.
Excellent communication and proofreading skills.
Ability to manage competing priorities in a fast-paced, deadline-driven environment while remaining accurate and detail-oriented.
Eagerness to learn and take ownership as the role grows.
Ability to travel up to 20%.

Nice To Haves

B2B or professional services experience.
Exposure to event planning and execution through internships, coursework, or prior roles; trade show experience is a plus.
HubSpot experience preferred.
Experience with WordPress or similar content management systems, Canva or similar design tools, Asana or similar project management tools, and Google Analytics and Search Console; Adobe Creative Cloud is a plus.

Responsibilities

Support external events from planning through execution, including national trade shows, regional and client events, and webinars; coordinate vendors, venues, materials, shipping, promotions, registration pages, and the event calendar.
Support leadership speaking engagements and sponsorships, including logistics, presentation formatting, and event-calendar scheduling.
Build, test, and launch HubSpot email campaigns and landing pages, and maintain accurate lists, records, campaign data, and event data.
Maintain inventories of sales and marketing collateral, including brochures, data sheets, and case studies, and keep employee bios and headshots complete and up to date firm-wide.
Support day-to-day WordPress website updates, including service pages and event information, and assist with SEO efforts.
Collaborate with the agency on content and social media by sharing ideas, coordinating subject matter experts, and reviewing deliverables for brand consistency.
Track event budgets and help report on event, campaign, and website performance, documenting insights to guide future efforts.
Maintain the awards and recognition submission calendar and support submissions from deadline tracking through follow-up.
Support the company apparel store and GTM-branded merchandise inventory, coordinating with vendors on orders, stock levels, and fulfillment.