Marketing Specialist

PIC Wire & Cable • City of Pewaukee, WI

7d • Onsite

About The Position

PIC Wire & Cable is seeking a Marketing Specialist to bring its brand and products to life through engaging content, creative campaigns, digital marketing, and industry events. The role supports product launches, strengthens brand awareness, enables sales initiatives, and expands the company’s digital presence. The specialist will develop marketing materials, manage social media, and analyze campaign performance across the company’s portfolio.

The position also manages marketing projects and advertising placements, runs paid digital campaigns, supports trade shows and other industry events, and optimizes website content for search and customer insights. The role is based on-site five days a week at the company’s headquarters in Waukesha, Wisconsin.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 4 years of marketing experience.
• Graphic design experience and proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong working knowledge of HubSpot Marketing Hub, including end-to-end email marketing campaign execution.

Nice To Haves

• Aerospace, defense, or B2B marketing experience.
• Canva experience.

Responsibilities

• Manage marketing projects, timelines, advertising placements, and deliverables to ensure campaigns and materials are executed on schedule.
• Plan, launch, manage, and optimize paid advertising campaigns across Google, Reddit, and emerging digital platforms.
• Support trade shows, conferences, and industry events with promotional materials, booth graphics, logistics, and on-site customer engagement.
• Optimize website content for SEO, AEO, and GEO.
• Use Google Analytics and Google Tag Manager to improve search visibility and understand customer behavior.
• Develop marketing materials, manage social media, and analyze campaign performance.
• Support product launches, brand awareness, sales initiatives, and digital presence.

Benefits

• Quarterly bonus program.
• Generous 401(k) match and additional safe harbor contribution.
• Annual profit sharing.
• Paid time off for holidays, illness, and vacation.
• Complete benefit package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level